Questions and Topics We Can Help You To Answer:
Paper Instructions:

The topic is how the brand Secret Deodorant is partnering with tennis player Serena Williams to promote feminism and gender equality in sports. I am discussing community relations: PR building positive relationships with communities...in this case it is Secret Deodorant building relationships with women and feminists. 

A few articles to help:
https://www.forbes.com/sites/yolarobert1/2020/02/13/serena-williams-and-secret-deodorant-partner-together-to-advance-gender-equality-in-sports/#727e5ee2cea4

https://www.blackenterprise.com/serena-williams-teams-up-with-secret-deodorant-to-champion-for-gender-equality/

https://finance.yahoo.com/news/secret-deodorant-announces-partnership-serena-140000834.html

PR 3355: PUBLIC RELATIONS CASES – PR IN THE NEWS

For 25% of the course grade, students will produce about a 7-page, doubled-spaced paper based on a situation or issue -- reported by credible news sources -- that would benefit from PR support.

This assignment helps students learn how to summarize (state the facts concisely) and analyze (observe, critique and offer rationale for opinions) a situation or issue, as well as PR or communications efforts (not management decisions and actions).
To get started:

Content guidelines:
• Paper format: 1-inch margin on 4 sides of paper, Arial 12-point, first and last name in the upper left corner on page 1, PR in the News centered and bolded as a title on page 1, double-spaced body copy with double space between paragraphs (exception: bulleted lists can be single spaced), no indenting and staple or clip the upper left corner of the hard copy. Add a slug to the upper left corner after the first page (i.e.: PR in the News / 2; ask the instructor if more explanation is needed). Include -- more -- at the bottom of all but the last page and # # # at the bottom of the resource page.
• Essay writing style: Use complete sentences and minimal bulleted lists. Must use subheads to separate elements. Papers are reviewed by spellcheck and Turn It In originality software to ensure content is in students’ own words and source attribution is provided.


SECONDARY RESEARCH, CASE SELECTION AND RESOURCE PAGE
• Up to 7 points:
Ø Identify a situation or issue -- reported by credible news sources during the past 12 months -- that would benefit from PR support and aligns with your assigned PR strategy. Media could include newspapers, magazines, journals, broadcast or internet news outlets, PR-related websites, etc. (MY TOPIC IS SECRET DEODORANT AND SERENA WILLIAMS)
Ø Create a resource page(s) with links to at least 3 mainstream news stories that must: 1) identify the situation, 2) comment on PR efforts and 3) provide information beyond the primary news article (such as the situation’s or issue’s origin, evolution or conclusion).
            
CASE SUMMARY
• Up to 7 points: 1- to 5-sentence summary statement that is objective and does not lay blame. It must: 1) describe the situation or issue, identify it as a problem and/or opportunity and 3) suggest the consequences to key stakeholders if it is not resolved or addressed.
• Up to 7 points: About a half page profile of the lead organization that could address its business model, operations, key offerings, reputation, competition, SWOT analysis, etc.
• Up to 7 points: About a half page profile of key stakeholders that must: 1) identify primary external and internal target audiences and 2) provide demographic and quantifiable information about each public.
• Up to 42 points (7 points each): Multiple pages about PR efforts used (or could be used) to address the situation or issue and conduct the PR Strategic Communication Process:
Ø Research: What research influenced development of the PR plan? Consider if: o Used to identify the situation, understand an issue, gain perspective about stakeholders, select optimal messages, activities, tools and channels, etc.
o Used primary or secondary; qualitative or quantitative research.
o Used environmental scanning, media coverage content analysis, message / copy
testing, audience analysis, surveys, polls, interviews, focus groups, etc.
Ø Goal: What was the goal of the PR effort? Must: 1) describe it in a broad statement and 2) explain if it focused on reputation, relationship and/or task management.
Ø Strategies: What was the general nature of the PR initiatives? Consider if:
o Focused on B2C using consumer, community or international relations, B2B
employing trade relations or if included an investor relations component.
o Used paid, earned, shared and/or owned media, IMC or third-party influencers.
o Involved promotional activities or special events; crisis communications, reputation
management or coalition-building efforts; or corporate social responsibility initiatives.
Ø Key messages: What was communicated to primary targets? Must identify:
o Promotional messages used to define, differentiate and address benefits OR
o Crisis messages used to address what went wrong, how will it be fixed, who does it
affect and how, what is being done to support those impacted and what will be done to reduce future risk. Did any message say, “never let it happen again?”
Ø Tactics: What PR tactics were used? Must identify: 1) activities, 2) tools & 3) channels.
Ø Evaluation: What methods were used to measure and assess results? Consider:
o Outcomes (results measured against previously stated goal or objectives). o Outputs (quantity of activities and tools).
o Inputs (time and resources invested).
o Methods could include media content analysis, surveys, interviews and focus groups, as well as sales, stock prices, employee applications and engagement.
                2
CASE ANALYSIS
• Up to 20 points: Multiple pages with critique of PR efforts (not management decisions and actions) and must offer reasons for opinions. Consider:
Ø If achieved desired results to promote or protect the lead organization and/or changed
the minds or behavior of key stakeholders.
Ø Strengths and weaknesses or room for improvement.
Ø Response to ethical or legal challenges, or unexpected developments, if any.
Ø Best practices and specific organizations that could benefit from using them.
• Up to 5 points: Must include at least 3 references to key learnings attributed to textbook chapters or appendices that demonstrate an understanding of PR principles and their application to a real-world scenario.
GENERAL WORKMANSHIP
• Up to 5 points: Demonstrate PR writing skills, considering:
Ø AP Style, grammar and spelling
Ø Factual errors or missing key pieces of information
Ø Consistent voice (use 3rd-person to summarize; can use 1st- or 2nd-person to analyze) Ø Lack of proofreading
Ø Issues flagged by Turn It In originality software
• Be prepared to briefly tell the class what news-inspired situation or issue you selected to be
the focus of your case summary and analysis. In addition, explain why you picked the story.
      3
Student Name _________________________ Assignment Grade _____________ PR 3355: PUBLIC RELATIONS CASES – PR IN THE NEWS RUBRIC
For 25% of the course grade, students will produce about a 7-page, doubled-spaced paper based on a situation or issue -- reported by credible news sources -- that would benefit from PR support.
SECONDARY RESEARCH, CASE SELECTION AND RESOURCE PAGE
• Up to 7 points: Resource page(s) with links to at least 3 mainstream media news stories
CASE SUMMARY
• Up to 7 points: 1- to 5-sentence summary statement
• Up to 7 points: About a half page profile of the lead organization
• Up to 7 points: About a half page profile of key stakeholders
• Up to 42 points (7 points each): Multiple pages about PR efforts used (or could be used) to address the situation and conduct the PR Strategic Communication Process:
Ø Research: What research influenced development of the PR plan? Ø Goal: What was the goal of the PR effort?
Ø Strategies: What was the general nature of the PR initiatives?
Ø Key messages: What was communicated to primary targets?
Ø Tactics: What PR tactics were used?
Ø Evaluation: What methods were used to measure and assess results?
CASE ANALYSIS
• Up to 20 points: Multiple pages with critique of PR efforts and reasons for opinions
• Up to 5 points: At least 3 references to key learnings attributed to the textbook
GENERAL WORKMANSHIP
• Up to 5 points: Demonstrate PR writing skills

Questions and Topics We Can Help You To Answer:
Paper Instructions:

CASE : “Unilever’s Knorr: Ways toward a Sustainable Future” p 107. (Kotler, 17e)
After reading the case, and making explicit use of the analytical frameworks provided by the “introduction do marketing” module
1. Please provide a general assessment of the macro trends shaping the fast moving consumer goods sector in Europe, paying special attention to Sustainability and Corporate Social Responsibility. Please consider in your assessment only the B2C markets. Make sure to reference adequately any source you are using for your report.
Moreover, referring to Unilever and its brand Knorr, please analyse:
2. What microenvironmental factors have affected Unilever decision to create “Knorr Partnership for Sustainability” initiative in 2010?
3. What customer target groups is it aimed at? Please describe them by demographic, psychographic and behavioural factors.
4. Critically assess Knorr’s current communication campaign and its appeal to a broad international food consumption market. Should we assume that last mile food production and distribution initiatives (fruits and vegetables going from local farmers straight to the consumers' homes without passing through the middlemen) are common the world over? Or is this type of Knorr campaign effective simply based on the idea of "sustainability" irrespective of whether such last mile initiatives are effectively taking place locally, wherever Knorr consumers reside?


1. The report should display a coherent structure: title page should include student name, module name, lecturer name, date and school name followed by contents page, introduction, body, conclusions, , referencing and appendices.
2. The report should be prepared as a neatly typed Word document (Times New Roman 12 points), with double spacing and page numbering.

4. Tables or work/data taken from other sources may be included in an appendix.
5. All sources must be referenced in the text and a full bibliography must be provided
(including visited websites) in the Harvard style referencing system. Paraphrasing or direct quotes taken from other sources must be clearly indicated with citations. No footnoting!
6. Students are reminded that depth, relevance and variety are the crucial elements of quality research. (Wikipedia is not considered to be a relevant source of information; any students referencing Wikipedia will be deducted marks! Alternatively if you find information on Wikipedia use the original sources listed at the bottom of the article)
7. Students are reminded to use valid and peer-reviewed references to support their work. Websites should only be used if they represent an established source and only for facts and figures. Students should make the most of academic and practitioner books and articles.

9. All work must conform to University regulations on Cheating, Collusion and Plagiarism’ as described in your program handbook. You are advised to use the Harvard referencing style and avoid plagiarism.

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Apply product and place Marketing Mix elements to a product or service

Apply product and place Marketing Mix elements to a product or service.

GEL-6.02: Incorporate outside research into an original work appropriately.

Product and place are two of the four marketing mix components that are uniquely configured for a product or service to satisfy customer needs and/or wants.

Checklist:

Your task is the following: Based on the Reading in the text and the Learning Activities regarding the marketing mix, select one of the provided products or services and answer the checklist items in a thorough manner.

Step 1: Select one of the following products for this Assignment for the fictional company Prodserve, Corp.

-A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple and spice, and cinnamon.

-A new toothbrush that dispenses toothpaste automatically into the toothbrush with a small button on the handle. The toothpaste comes in a variety of flavors, including cinnamon, peppermint, spearmint, and bubble gum.

-A new wireless headphone and microphone that fit in the palm of your hand and have superior output and volume.

-A new foldable chair that can be carried in one hand and holds up to 300 pounds.

-A new transcription tool with 98% accuracy.

Step 2:  Apply product elements to make this product complete by thoroughly describing them.

Describe the type of product you selected and include product attributes like quality, features, benefits, style, and design.
Provide a proposed product line (depth) and product mix (the 4 P’s; width) for your good. See Exhibit 10.1 in the text.
Describe the elements of the product’s branding (i.e., brand name, sponsor, and brand strategy).
Provide a packaging plan and any warranty or copyright involved if applicable.
Step 3: Assume Prodserve’s new product you selected used a direct channel of distribution (i.e., producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers.

Explain the different distribution models available for getting the product from the producer to the consumer.
Using scholarly research, explain the advantages and disadvantages of using intermediaries.
Provide 2–3 direct quotes and/or paraphrases from your research, incorporating them into your paper where appropriate using APA 6th edition citation style. Make sure to add an additional reference page that includes a reference for each article you cited in APA format.
Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.
Provide a distribution model that would be most effective for the organization of your new product. Explain why it is most effective.
Access the MT219M4 Assessment rubric.

Submit an original minimum 3-page paper (comprised of steps 1–3) with additional title and reference pages using APA format and citation style.

Submit your Assessment to the Dropbox.

Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.

Minimum Submission Requirements

Your Assessment response should be the required number of pages as specified, in a Microsoft Word document, with an additional title page and reference page using APA format.
Respond to all of the checklist items in a thorough and highly organized, logical, and focused manner using Standard English and demonstrate exceptional content, organization, style, and grammar, and mechanics.
Your Assessment response should comply with all instructions provided.
Your paper should provide a clearly established and sustained viewpoint and purpose.
Your writing should be well ordered, logical, and unified, as well as original and insightful.
Be sure to cite both in-text and reference list citations where appropriate and reference all sources using proper APA citation style.

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Do consumer recycling programs do more harm than good?

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Desсrіption of the requirements: 1. You need to use regular term paper format (include: Title Page, Executive Summary, Body, Conclusion, and References). 2. Length: ~5 pages EXCLUDING title page and references. 3. Stick to bullet points for all the points you make. CEOs of real companies do not want to read extremely long assessments. Learn to make your statements very dense on information. Scenario: You need to evaluate the following: • Choose a company that specializes in green/environmentally friendly technology based in BC. You are the International Marketing Manager for this company (not an American company operating in Canada, but a company founded and based in Canada). • You must describe the types of products or services the company sells and give a brief background on the company (NO MORE THAN ABOUT 100 WORDS). • Assume that the company is interested in broadening its opportunities in a foreign country. You must make a decision as to what country to expand into and outline why you chose that country based on the concepts learned in class. • You must choose what strategies to utilize for that expansion and how you will generate increased revenue, and you must outline WHY you chose those strategies, based on the concepts learned in class and in the textbook (concepts from Chapter 1 to Chapter 10, as the assignment is due Week 8 so we will only have covered these Chapters up to the end of Week 7). • Remember you should also discuss how these strategies affect your marketing mix (“the 4 P’s). What do you recommend in terms of product, price, promotion and place decisions? • It is highly recommended that you utilize at least 5 concepts from the course and textbook to explain and justify the strategies you recommend for that expansion. • Some concepts to consider (but not limited to): economic conditions, regional market characteristics, cultural environments, trade regulations, market segmentation, positioning, PESTLE analysis, etc. • You can cite, word for word, NO MORE than 100 words in this assignment (and properly cite your source). Anything more will be considered plagiarism – even if you properly cite the source. The reason: you are expected to explain your reasoning and the concepts you use IN YOUR OWN WORDS. Copying and pasting is not the goal of this assignment, nor is it the goal of this course

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Make a comprehensive but comparative analysis of internal, external and tacit knowledge of marketing. Explain how these three can help greatly in maintaining business sustainability through sales and marketing. Your analysis on business sustainability must include managing salesforce in a greater extant.

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Conduct a small scale research (ethnography) investigating aspects of the relationship between consumption and identity
examine the spaces of consumption, gender and shopping, race and consumption
Use ZARA as the store to research in

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Brands are powerful assets that must be carefully developed and managed.

1. Select a hospitality company and analyze the strengths and weaknesses of their brand/brands. 

2. Find and analyze an example of co-branding. Was it beneficial to both brands? Why or why not?



Please ensure to follow APA formatting to cite source(s). This assignment must include a minimum of 5 paragraphs and APA formatting to earn full credit.

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Marriott Bonvoy – “Bonvoy!”

Topic: Watch this video from the launch campaign of Marriott Bonvoy. Based on what you have learned about customer loyalty (chapter 1) and brand building (chapter 9),  what do you think about the concept and campaign 

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Using different marketing theories and models in addition to recent trends, the objective of the paper is to identify a real firm which needs improvement in their marketing, which segments are they in, positioning and targeting using critical evaluation. Also, recommend target market and positioning strategy appropriate to the company's long term plan. 
The company choice need to be justified based on the firm's KPI relevant to the market. The evaluation and recommendation need to account for micro and macro environments influencing the company. The report need to be well structured and flow logically. 

Couple of examples of a company which I believe need marketing improvements:
Pizza Hut
Dunkin' 
Quiznos  
Burger King
Truly Hard Seltzer 

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Research and identify a delicacy (this can be in the U.S. or an international market) that is controversial. 

You will write about the following:

1) Description of the delicacy included where it can be found

2) Describe the varying viewpoints (from animal rights groups, consumer groups, restaurant owners) regarding this delicacy.

3) Describe how the socio-cultural environmental aspects impact the marketing of this delicacy.

4) Which of the other components of the marketing environment come into play, and how?

Questions and Topics We Can Help You To Answer:
Paper Instructions:

This article has airly powerful implications when allocating investments in marketing dollars on inter-organizational performance. 

In the article below, summarize:

1) Drivers of successful inter-organizational relationship performance,

2) Relative efficacy of these four perspectives for driving performance.

3) Results of four frameworks, highlighting implications of how these frameworks impact an organization.

4) How managers can increase performance by shifting resources from relationship building to specifically targeted investments to improve the relationship's ability to create value.  What is the impact of allocating more relationship efforts and investments on exchanges in markets with higher levels of uncertainty?

Robert W. Palmatier, Rajiv P. Dant, & Dhruv Grewal, "A Comparative Longitudinal Analysis of Theoretical Perspectives of Inter organizational Relationship Performance"