Questions and Topics We Can Help You To Answer:
Paper Instructions:

You are opening your own small business and want to establish a culture of ethical behavior. What are some procedures you should implement to support an ethics culture?

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Ethnocentrism refers to the belief that products from other places are inferior to local versions (see p. 341 of your text and the Glossary). Additional readings on consumer ethnocentrism will be found on the course listing in Blackboard. Apply what you learn about consumer ethnocentrism from these articles to several marketing areas and problems from chart 1 below. Your paper will demonstrate an understanding of how and why consumer ethnocentrism can be used for practical marketing solutions, whether you are an American country brand or a foreign country brand, and whether your markets are domestic or foreign with respect to your country.  Your essay should address how marketers can use such knowledge and information to advantage in competitive markets, in developing and positioning products, targeting consumers, communicating and motivating them to buy a company’s brands. Then essay should explore several product categories, such clothing, food, luxury items, etc. 

Consumer Ethnocentrism Applications: Marketing Areas and Problems  
    Chart 1:
O Marketing Strategy

O Relationship Marketing

O Market Type Strategies

O Product Markets Strategies

O Service Markets Strategies

O International Marketing

Questions and Topics We Can Help You To Answer:
Paper Instructions:

please write a professional research paper describing your research and how it would
be useful to marketers. It is ok, and encouraged, to include your interpretation and
critical analysis of your topic. Be sure to cite several outside sources that support your
claims and argument. But you must remain formal and professional.

The content of this paper should be a minimum of two pages long. The maximum page
count is four pages. (Page count does not include the title page, abstract page, and
reference page, all of which are required.)

Please cite a minimum of three references. (This is a research paper, not an article
review.) References may include journal articles from refereed journals, journal articles
from popular press, books, newspaper articles, or websites. However, at least one of
your cited sources must come from an academically refereed journal article.

Questions and Topics We Can Help You To Answer:
Paper Instructions:

My project is to create a gardening app that can help people find landscaping designers and sell gardening tools and plants. 
Please help me identify and describe these key potential and future competitors which the link below listed.  Describe the competitor on their product, product features, quality, and customer ratings in detail.  

https://www.cnet.com/news/best-apps-for-gardening-and-yard-work-for-spring-2019/

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Please discuss in general, based on our discussions, articles and videos, the over-arching ideology that exists with women and science and how it influences norms in education, employment and work culture. Then please critique/discuss the film Hidden Figures. Go to Folder 3 to remind yourself how to do a media critique.  This is your first time, so try your best.  Discuss Production and Political Economy, Textual Analysis (the film itself is the text) and reception and use.  Just try your best.  Lastly, do you feel that the media (like Hidden Figures) is effective as a tool of resistance towards ending stereotypes and recreating ideologies? 

Folder 3 notes: 


TEXT:  In our world text can be actual written articles or research, audio/radio, television shows films and even some kinds of media artwork.

NORMS:  Things we have come to accept as “normal” in our society.  The way we are used to doing thing.  Unspoken rules. ex: All little girls wear pink.

IDEOLOGY: An ideology is a set of normative beliefs and values that a person or other entity follow that rely on basic assumptions about reality that may or may not have any factual basis.  ex: patriarchy 



CRITICAL ANALYSIS APPROACH - This is the lens that we will use in examining the depiction of women in media:

Media Expert, Douglas Keller sites a three-prong approach to cultural media analysis and ultimate literacy:  Production and Political Economy, Textual Analysis and Studies of Reception and Use 

A.) Production and Political Economy:  We must always examine the source of the media.  Who is behind the creation?  Is it a media conglomerate?  If so, what is the positioning of this company and how does this positioning effect the texts produced. Is the text created in the form of what will be most marketable?  Make the most money?  How does this aspect play into the creation of the cultural text?  Does the creation play into the existence of already established cultural norms in order to create the most money or strengthen/resist cultural norms for political or class ideologies of the media producers?

B.) Textual Analysis: When analyzing texts it is important to look at dominant messaging and sub-messaging of the text?  What are the codes and ideologies being affirm or resisted in the text?  What is the Qualitative Analysis versus Quantitative Analysis?: (Qualitative: What does the text speak to in regards to gender, race, sexuality, class, nation) and (Quantitative: How many times is a particular code or device repeated in the text for effect of the qualitative messaging)

C:) Reception and Use:  How audiences internalize the media culture they consume?  Most people do it passively depending on how manipulating and persuasive the media is... most times, audiences fall in line with the dominant norms portrayed or re-established at the end of most text. The different ways or perspectives of audience reception, depends on the audience (race, class, gender, sexuality, etc).  And in some cases, there is audience push-back or appropriation and even redistribution. This redistribution is a sense of use by the audience -- memes is a good example -- This used distribution occurs to make larger cultural statements that sometimes go along with the films societal messaging and sometimes pushing back depending on the audience and their beliefs. 

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Read/watch the following 2020 articles/clips:


https://www.good.is/nike-reveals-space-hippie-sneakers-recycled-material


https://sneakernews.com/2020/02/05/nike-space-hippie-shoes-2020-release-info/


https://news.nike.com/news/space-hippie

https://www.youtube.com/watch?v=Sm9r_Zs2z6s


Imagine the scenario that you are Nike CEO John Donahoe and that you must deliver your 2020 marketing strategy, esp in light of the rapidly escalating green/environmental/recycling/sustainability landscape, and its technological application. 

You are tasked with presenting to the board the roadmap on how you will achieve your goal.

Write your recommended marketing strategy incorporating 4 total marketing models:

a. Existing: SWOT
b,c,d. Where to Next?: 4 Ps + 2 of your choosing (any model covered in the textbook)

Original to you charts/graphs/lists ok as long as there’s in-section analysis to back them up/explain them.
Analysis should be no less than 3 full pages, no more than 4 – 5
Neither the cover page nor sources page is included in your 3 – 5-page analysis
Find at least 3 additional credible sources to support your marketing strategy

Be specific and thorough, yet brief and avoid repetition; get to the point and avoid flowery language
Use the language of marketing and business.
This is not about your personal experiences with the brand. You are wearing your CEO hat. (Avoid I think, I feel).
Make sure everything is in your own words.

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Identify a population of anything on Murray State's campus.  It can be living things or inanimate objects.  Just identify a population of something.  From this population select a random sample of 25.  How you choose the random sample is up to you, but your sample should be a random sample and you should use one of the methods covered in class. you will find them in the "Upload additional materials"

Turn in the following:

A description of the population -- About two sentences should be enough.

A description of how you chose your random sample including the sampling methods you used.  This will require a paragraph or so.

A list of the 25 "units" that make up your random sample.

Questions and Topics We Can Help You To Answer:
Paper Instructions:

1) Read the case study provided here: meal kits case study cb.pdfPreview the document
2) Answer the questions below (note, ignore the questions in the pdf). 

3) You may use the word templatePreview the document provided here to answer the questions:

What are some of the reasons for the popularity of meal kits? Have you or are you currently subscribed to a meal kit service? (20 points)
What are some negatives of being a subscriber to a meal kit? (10 points)
What are some reasons for cancellations of meal subscriptions? (10 points)
Spend some time exploring table A. Based on the table, describe what type of consumer meal kits are mostly popular with. (20 points)
Chapter 7 discusses VALS psychographic segments. Which of the segments are most likely to subscribe to a meal kit plan and why (15 points)?
Imagine you would like to start a meal kit business. The case mentions several companies that serve niche markets (e.g. vegans and Southern-inspired cuisines). Brainstorm an idea for a meal kit plan. Then using information in the text and/or tables, and your own knowledge, describe a target market that would be a good fit with the market niche your meal kit plan would best satisfy (25 points).

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Topic: Find and share a real world example of how a hospitality company/brand used Social Media to address a PR crisis. What was the result/do you think it was handled well? Why or why not?

Your initial discussion post is due by Monday of each week so that other students have time to participate in the discussion. Make sure to cite your sources.

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Provide an example on how a company use public relations to communicate and influence important publics. Additionally, describe which methods were used to communicate the information.

Questions and Topics We Can Help You To Answer:
Paper Instructions:

In order to be successful, companies must leverage their spending in ways that will add to their value and propel them in the marketplace. In this portion of your report you will use the skills and content you mastered in your Adaptive Coach this week, to analyze the business conditions and begin to create the big financial picture of how the chosen company is spending their money and managing their investments in the future value of their organization through purchases and research and development.


Include the following content in this section.
*Formulate the expected financial returns and associated risks by completing the following calculations. 
*Calculate the Return on Equity (ROE) using the DuPont system.
*Calculate the Constant Growth Stock Valuation (CGSV) and compare it to the current stock price.
*Research your company’s industry and evaluate what type(s) of capital constraints your company must consider in order to be competitive in the market. Explain the appropriate financial techniques that would be used in this evaluation.

References
Tesla, Inc. Common Stock (TSLA) Financials. Nasdaq.com. (2020). Retrieved 26 February 2020, from https://www.nasdaq.com/market-activity/stocks/tsla/financials

Financials & Accounting | Tesla, Inc.. Tesla, Inc. (2020). Retrieved 26 February 2020, from https://ir.tesla.com/financial-information/quarterly-results.

Carlson, W. B. (2013). Tesla: Inventor of the electrical age. Retrieved from http://ebookcentral.proquest.com Created from ashford-ebooks on 2020-02-20 15:15:33.

Stringham, E., Miller, J., & Clark, J. (2015). Overcoming Barriers to Entry in an Established Industry: Tesla Motors. California Management Review, 57(4), 85-103. https://doi.org/10.1525/cmr.2015.57.4.85

2 additional references are attached

Questions and Topics We Can Help You To Answer:
Paper Instructions:

For this paper, you will select and curate 5–10 works of art to include in your own art museum. Use the text and online sources to help you find these works of art. This assignment is an alternative option for visiting a museum or art gallery. After researching, answer the following questions by writing a 2–3 page report, 750–800 words, that describes your experience.

Select 5–10 works of art from at least five artists from different time periods discussed in the text, the 18th century to modern times.
Provide a brief description of each piece and a picture if possible, explaining why you chose each piece.
Describe where and how you would display each piece, whether individually or grouped together.
Describe your role as museum founder and curator. Give your museum a name and a location.
Use at least the class text as a reference. Additional sources are fine but not necessary unless required by your content. Your report should include connections you make between things observed in your activity and things learned in the course and text.

Note: The same rubric will be used for both options. In one section of the rubric, you are graded on your discussion of the role of the founder and curator of the museum. For Option 1, you will likely find this information on the museum web page or museum materials. For Option 2, the roles of museum founder and curator are held by you.

Additional Requirements
Paper must be typed, double-spaced, using Times New Roman font, 12 points, with one-inch margins on all sides. Formatting of citations and references