Questions and Topics We Can Help You To Answer: Paper Instructions:
Review the "Marketing Excellence: Disney" case study on p. 185 of your textbook. Thinking about how Disney has connected with their customers over the years, discuss one reason why you think they have been able to accomplish this. How do they manage to appeal to so many different target market groups so successfully?
Questions and Topics We Can Help You To Answer: Paper Instructions:
Specifically, you must address the critical elements listed below. Most of the critical elements align with a particular course outcome · Part One: Campaign Overview: In this section, you will develop a digital campaign strategy that is aligned with the client’s campaign goals. The strategy should take into consideration the results of the previous campaign, as well as your knowledge of digital channels and platforms. The overview will include the following: a. Executive Summary: Provide a brief summary of the proposed campaign that provides context for the full proposal and highlights key campaign elements. b. Key Takeaways: Summarize the major takeaways from the results of the earlier campaigns. [MKT-335-04] c. Recommendations: Provide campaign recommendations that accurately reflect previous campaign results and align with current campaign goals. [MKT-335-03] d. Channels: Identify appropriate digital channels for the campaign and provide an explanation of the underlying selection rationale based on the client’s campaign goals, resources, and constraints, as well as industry research and best practices. [MKT-335-02] e. SWOT Analysis: Summarize the strengths, weaknesses, opportunities, and threats of the digital campaign, including legal and ethical concerns. [MKT-335-05] f. Evaluation Criteria: Determine appropriate KPIs for the campaign and provide a clear, logical, and accurate rationale for their selection. [MKT-335-04] · Part Two: Media Plan: Next you will develop a media plan that optimizes advertising distribution across key channels, basing your selections on both the campaign goals and lessons learned from the previous campaign. The media plan will include the following: a. Worksheet: Complete the Media Plan Template, a worksheet you should use to identify key components of the media plan, such as channels, flight, and content type. Selected media should optimize advertising distribution across key channels to drive campaign results. [MKT-335-01] b. Rationale: Provide a clear, appropriate rationale for the media options outlined in the media planning worksheet. [MKT-335-02] c. Targeting Specifications: Define appropriate targeting parameters for each channel and explain the rationale for selecting the identified targets. [MKT-335-04] · Part Three: Content Plan: Based on the recommendations outlined in the campaign overview and media plan, you will develop a content plan that identifies paid, owned and earned content needs. The content plan will include the following elements: a. Requirements: Outline the types of content and key information needed for the selected channels. [MKT-335-01] b. Touchpoint Map: Develop a visual map that illustrates content touchpoints for paid, owned and earned channels. [MKT-335-01] c. Messaging Guidelines: Develop messaging guidelines, based on channel specifications and campaign goals, that maximize content effectiveness. [MKT-335-02] 3 d. Legal Issues: Identify potential legal requirements and concerns related to content. [MKT-335-05] e. Ethical and Cultural Issues: Identify potential ethical and cultural issues related to content and propose possible responses to address these concerns. [MKT-335-05] · Part Four: Above and Beyond: In the concluding section of the campaign proposal, you will provide short- and long-term recommendations for improving or enhancing the campaign: a. Short-Term Recommendations: Recommend specific strategies for enhancing, extending, or supplementing the campaign, based on additional resources, including time and budget. [MKT-335-03] b. Predictions: Provide predictions about emerging technologies and approaches in digital advertising, explaining how these new options could further improve and enhance the client’s digital advertising efforts over the next two to five years. You must support your predictions with three academic or industry resources. [MKT-335-03]
Questions and Topics We Can Help You To Answer: Paper Instructions:
I choose my product tooth past and i am pasting the sample assignment so it will be easy to understand my assignment In this course, we have focused on developing your understanding of the elements of management accounting, which provides organizations with relevant cost-related information to assist with their planning, controlling and decision-making. You will examine the process of identifying, determining, classifying, analysing and allocating costs to products and services. This assignment gives you the opportunity to demonstrate and apply your understanding of product design and costing in a practical manner. We have acknowledged that the global business environment has been more competitive than ever before, especially in the rapid advancement of information technology and the unprecedented level of globalisation and financial market integration. To survive and prosper in such rapidly changing world, businesses must keep up the capacity to innovate products and services, and to manage resources effectively and efficiently This assignment requires you to develop and design a product (not service) of your choice. It might be an existing product with your take on it with necessary improvement or a new product that does not exist in the market. You need to undertake R&D to determine the design, characteristics and functions of your product, calculate its upstream cost, and provide an explanation as to why you want to produce this product. Then, you need to identify and determine your product′s production and downstream costs for 40,000 units manufactured. Finally, you need to determine the price of your product and how it will be marketed.
Questions and Topics We Can Help You To Answer: Paper Instructions:
Should a firm's operations abroad be judged by the standards (legal, economic, cultural, and moral) of the country in which it is operating or by the standards of its domestic market? Is a firm responsible for its supply chain? If so, how far does that responsibility extend—to immediate suppliers, the suppliers' suppliers, or beyond? Illustrate your response using a specific Canadian company
Questions and Topics We Can Help You To Answer: Paper Instructions:
What are the five key components of the definition of strategic CSR? Which of these do you think will generate the greatest resistance or difficulty for managers? Give an example of a Canadian firm and how that component provides the greatest resistance or difficulty for its managers. How do you see these components as complex global issues that would impact how the Canadian firm you have described would go to market in the developing world?
Questions and Topics We Can Help You To Answer: Paper Instructions:
What are the perspectives of Bill Gates and Muhammad Yunus on the future of capitalism as described in the textbook by Chandler (2019)? Do you agree with these perspectives in the context of how complex global issues affect a firm's CSR strategy? Explain your reasoning. In your response, search the internet for additional views to support your answers.
Questions and Topics We Can Help You To Answer: Paper Instructions:
Select a company that takes raw goods (coffee, diamonds, etc.) from the beginning stage to the end process (Supply Chain). Each presentation must include the process and lowest cost associated with the raw material from its origin, to USA, and finally to the customer. You will be required to present a 8 power point slides approximately following the rubric below:
Questions and Topics We Can Help You To Answer: Paper Instructions:
Judy Ryerson, the head of the windmill power section of the U.S. Department of Energy, was considering what types of qualitative marketing research efforts would be useful to address a host of research questions. These questions are as follows to discover results in two distinct groups: Current Use of WIndmills in the U.S How many power?generating windmills are there? Who owns them? What power?generating performance is being achieved? What designs are being used? What applications are involved? Public Reaction What are the public attitudes to various power sources? How much premium would the public be willing to pay for windmill power sources, both in terms of money and in terms of “visual pollution?” What is the relative acceptance of six different windmill designs ranging from the “old Dutch windmill” design to an egg?beater design? design one or more qualitative research designs to address the search questions and to develop hypothesis for future testing. If focus-group interviews are considered , provide a set of questions to guide the moderator. Framework - For every case, you will be expected to systematically consider each case in six categories: Research Purpose – Research Objectives – Research Design – Sampling Method and Selection – Data Collection Method – Data Analysis and Presentation –
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