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The midterm case is Case 45 (American Greetings). Please read the following guideline. 1. Each student performs the following analysis: i) conduct a comprehensive analysis for the case ii) submit both an Excel file and an 8-10 page report (2-3 tables/figures allowed) 2. Each student submits his/her paper on the blackboard by July/1 3. Suggested study Questions 1) How would you describe American Greetings & define Greeting Cards’ industry? 2) Figure out the implied enterprise value based on the industry average EBITDA multiple (Exhibit 45.6) and the implied share price. 3) Figure out the weighted average cost of capital (WACC) based on Exhibits 45.6 and 45.9. 4) Construct a Cash flow table for fiscal years 2012 to 2015 and Long-term growth, based on income statement (Exhibit 45.2) and financial ratios (Exhibit 45.8). (Please use only Bullish Scenario) Please use the following hints: Change in Net working capital = new NWC – old NWC Investment (Change in Fixed asset) = new Fixed asset – old Fixed asset 5) Figure out the implied enterprise value based on the discounted cash flows (DCF) method and the corresponding share price. 6) Do you recommend repurchasing shares or not? Why?

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  1. How does the company you have chosen ( Google,Apple) contribute to innovation sharing in the many industries that do business on its platform?

    2.    2. With respect to Vaccines, is the company you have chosen working on a vaccine? Allowing companies on its platform to work on vaccines or sharing information about vaccines? To answer, Q2 for your company,

    You will want to look at this https://aws.amazon.com/health/covid-19/?cards-id.sort-by=item.additionalFields.order&cards-id.sort-order=asc



    OR this:

    https://www.forbes.com/sites/michaeldelcastillo/2020/06/16/apple-and-google-admit-ethereum-app-to-let-employees-prove-theyve-been-vaccinated/#2ba21d7340f7

    OR this:

    https://www.forbes.com/sites/michaeldelcastillo/2020/06/16/apple-and-google-admit-ethereum-app-to-let-employees-prove-theyve-been-vaccinated/#2ba21d7340f7



    3.    3. Each of the companies contributes to supply sharing, but how specifically? Think about personal, protective equipment (PPE), testing kits, ventilators, contact tracing. hospital vacancies? You will want to look at

    https://www.aafp.org/news/practice-professional-issues/20200515amazonbiz.html

    OR

    https://blog.google/inside-google/company-announcements/apple-and-google-partner-covid-19-contact-tracing-technology/



    OR

    https://www.facebook.com/groups/opensourcecovid19medicalsupplies

    4.    4. How does a pandemic or natural disaster affect supply chains? What

    Is your company (Apple,Google) doing about it?



    https://www.supplychaindive.com/news/amazon-hire-fulfillment-delivery-ecommerce-https://sustainability.fb.com/collaboration-for-good/supply-chain/covid19/574291/

    OR

    https://macropolo.org/apple-resilience-of-east-asian-supply-chains/



    OR

    https://sustainability.fb.com/collaboration-for-good/supply-chain/



    5.    5. What does your company ( Apple,Google ) have to say about how the future of work will be shaped by the COVID-19 pandemic? What is the impact for multisided platforms?

    https://www.forbes.com/sites/zackfriedman/2020/05/08/google-facebook-amazon-work-home/#58921a06eaea



    https://www.infoq.com/news/2020/06/facebook-future-work-vision/

    https://about.fb.com/news/2020/05/the-
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Investigate the causes and effects of the 2008 Financial Crisis or The Great Recession. You will have to delve deep into the banking structures and practices, as well as the government response to the crisis. Create a report of your findings. Your report may be in any form you wish – essay,etc. 

Imagine that you are trying to explain the 2008 Financial crisis to a person from the 1930's (remember that other crisis, the Great Depression) or to someone your age or older who has never heard of it (perhaps they were in a coma for a decade!). Essentially, your goal is to explain the problem in terms that are easy to understand.

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Population Pyramid Assessment
Assignment

MID-TERM PAPER

Research activity

Select one country and assess its population pyramids for this year, and 20 years before and after. Take screenshots of the pyramids to include in your essay. Use those pyramids to assess and reflect on "Population pyramids: Powerful predictors of the future" regarding changes and shifts in your country's population and the potential for overpopulation. Consider which stage of the demographic transition your country is in. Additionally, you are also required one outside source that addresses birth rate, death rate, life expectancy or migration rate for your selected country.

Items you should note:

The population pyramids and their shape, compared to Figures 3.18 and 3.19 (73-74)

A discussion of demographic transition for your country

A discussion of an additional population statistic from an outside source.



Be sure to record correctly formatted citations for each source you access.

Writing Activity

Using your acquired outside sources and textbook, construct a cited essay of 500-750 words that describes the potential for overpopulation for your country using the data and ideas you have gathered and assessed. Your researched information should be cited, and quoted material should not exceed 15% of the paper.

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DOW´S BID FOR ROHM AND HAAS

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Externalities Assignment

The purpose of this assignment is to assess your understanding of economic externalities, public goods and how they are paid for. Write a 1 to 1.5 page (500-750 words) essay. In your paper, discuss the definition of externality, why government intervention is usually required to address the economic failure that results, and how taxes are used to fund this.

Use your textbook and at least one other reliable source to find information. The online library or Google Scholar are both good options.

Structure your paper as follows:
1. Intro paragraph (5 points) – provide overview of the information you will cover, including describing how externalities, market failures, and taxes are related.

2. Body paragraphs (15 points) – detailed description of each of the following as they relate to your thesis.
a. Taxes
i. Clearly define and give an example of each type of tax approaches: proportional, regressive, progressive. The examples do not need to be actual taxes, just taxes that you realistically create to give examples of the three types of taxation.
b. Externalities
i. Define the concept of economic externality.
ii. Give an example of a positive and a negative economic externality.
iii. Why is government intervention generally required to adjust for economic externalities?
c. Public Goods
i. Give an example of a public good and explain why it is a public good (think about the excludability and rivalry of the good).
ii. Why do public goods need to be paid for via taxes?
iii. Explain the Free Rider problem, and how it is addressed via taxes.

3. Summary (3 points)
a. Restate your thesis and provide a conclusion about your main points.

4. References page (3 points)
a. Provide a list of references; must include author, title, publication title, publication year, and source or retrieval information.

Content requirements: (3 points)
• Content should be in your own words, with 20% or less from outside sources
• In-text citations used for any information from outside sources, should include author and publication year
• Quotation marks enclose any information used word-for-word.  
Writing mechanics: (6 points)
• Times 12 point font, double-spaced text, indent first line of each paragraph
• Proofread and correct all errors in capitalization, punctuation, grammar, and spelling

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Analyze and select two types of economic evaluations. Compare the two evaluations, in relation to the factors that may affect the decision to conduct each of the economic evaluations.
    Describe at least two potential ethical and social issues related to program implementation.
    Explain the approach(s) you might take to address these ethical issues.

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Here are some hypothetical numbers used to illustrate the ideas of trade-offs, specialization, and comparative advantage. Assume Sri Lanka, using all her resources efficiently, can produce either 1,000 bags of rice OR 3,000 bags of tea. Let's also assume that, using all her resources efficiently, Kenya can produce either 1,000 bags of rice OR 1,000 bags of tea. Further, assume that the countries have similar resource endowments and that, initially, they are not trading with each other. Therefore, each of the countries has to produce both rice and tea for its citizens. Suppose that, in the no-trade situation, Sri Lanka was consuming 400 bags of rice and 1,800 bags of tea, and in the no-trade situation, Kenya was consuming 500 bags of rice and 500 bags of tea.

Now, let's play a fun game called the "Trading Game" to figure out whether there is any benefit (in terms of increased consumption possibilities) for these two countries if they trade with each other. You are given the following information to start the "Trading Game". The trading price is set at one bag of rice for two bags of tea, and Kenya wishes to keep at least 550 bags of rice after trade.

Apply your knowledge of opportunity cost to identify the comparative advantage enjoyed by each country. Now using your knowledge of specialization and trade, show in a multi-paragraph essay, that the two countries can benefit by consuming more of both goods after trade.

Develop a response that includes examples and evidence to support your ideas, and which clearly communicates the required message to your audience. Organize your response in a clear and logical manner as appropriate for the genre of writing. Use well-structured sentences, audience-appropriate language, and correct conventions of standard American English.

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Identify how North Koreas economy survives despite negative annual GDP growth. Use examples of forced labor of its citizens abroad and the influx of black markets into the country that are extorted by the government.

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Discuss how Kazakhstan’s government and Central Bank may use a monetary policy, a fiscal policy, and a supply side policy to increase Kazakhstan’s manufacturing sector and gain sustainable economic growth.

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Very Important Information about the Format of Your Assignment
As I mentioned in the class, the course project for our class is designed to be submitted in lieu of
a term paper. Please read the following instruction extremely carefully and follow the guidelines
exactly, in order to receive full credit.
My expectation is that you work on the project diligently and present it as if you are presenting it
to the upper management of your company or potential investors for your product. This will
allow you to learn the art of presenting your research in a professional and presentable manner.
As such, I do assign points to the elegance and clarity of your presentation. As a manager in
your prestigious business, you should also carefully read this project and its instructions, as if
assigned to you by the upper management of the company and be sure you understand what is
being asked of you.
All submissions should be electronic. I don’t accept paper copies. You should submit your work
on Blackboard in the form of a Microsoft Word, but you can add an Excel spreadsheet as an
addendum only if you want; it is not mandatory. University computers have MS Word and
should be able to convert files to Word. I DO NOT ACCEPT OTHER FORMATS. If you have
any question about how to submit your project electronically, please contact me prior to the due
date. Technical failure to submit your project electronically will not be accepted as reason
for late or no submission. Please do NOT take a photo of your presentation and post it. Also
your paper should not be hand-written as you would not make a presentation to your professional
organization in your handwriting.
Be sure to answer each section of the assignment clearly. Your answers should include the
Question Number and, when applicable, its section number. Your answers should be given in
the sequence in which the questions are posted. For example, do NOT answer section 1, after
having answered section 4, and then followed by section 2! Please clearly mark each section and
please don’t expect me to guess what section your answers belong to. If your answer is not
placed within the pertinent and identifiable section, it will NOT receive any credit. Moreover,
your answers should contain explanation of what you are doing and why. A simple yes or no
answer, or simply providing the numerical answer without any explanation will not be
sufficient. This is NOT a math problem and your detailed work should be shown with
explanation. This means for every major calculation or formulation, you should show and
explain your work. Remember, you are presenting this to the VP of your company, for
example, who may not understand technical terms and you should explain everything you do.
Your presentation should follow APA, or other standard, formats. Information on this format
can be learned from the following YouTube video:
https://www.youtube.com/watch?v=8u47x2dvQHs
With this introduction, please proceed to read the relevant assignment

Economic 380 Course Project
This is your course project, and it is based on what we covered in Chapters 2 and 3. You
will do well to review those chapters and lecture notes.
Your assignment is to create a product (a real or an imaginary product, a new or a product
competing with an existing one) for your business and construct a demand equation for
this product. This demand function is supposed to help you arrive at a pricing strategy
that benefits your business. For this project, you should start with a general and brief
description of your product and its characteristics. You are considered to be “the” expert
for your product, and know the market very well. In order to construct the demand for
your product, please follow the following explanation very carefully.
As you recall, we discussed the “inverse demand equation” of the functional form:
?? = ?? − ?? ??
Where P is the price of the product and Q is quantity demanded. There are two
parameters in this equation: the intercept “a”, and the slope “b”, with which you are now
very familiar. If you don’t remember what these are, please refer to your notes and
refresh your memory. The assignment is asking that you to use this form of the demand
function [not the direct demand equation] to estimate the demand for your product.
To construct the demand for your product, you must come up with your best
guess/estimate of “a” and “b”. Your estimate should not be a random number or an
arbitrary number. Being the expert for your product, your estimate of the intercept “a”,
and the slope “b” should make economic sense and be consistent with the nature of your
product. You must show the reason(s) why you have chosen a specific value for “a” and
“b” for your product. Simply picking a number as your best guess, without giving an
economic justification is NOT sufficient. In addition, you must present an interpretation
of what these parameters mean as it relates to your product and why it would make sense
for your market. Once you show a reasonable estimate for a and b, you must specifically
and clearly show the inverse demand equation with your estimate of parameters of “a”
and “b” in your equation. Please do not leave me guessing what your equation is!
Based on this general overview, the assignment requires answering the following
questions. The format of your presentation should be based on the description given in
the document titled “General Information and Requirements for Assignments.pdf”.
Briefly, your submission must be highly professional and well-written. Following the
instructions described in that document is extremely important and your grade will be
based on presenting your project using this format.
Finally please identify each section as shown below and write the result of your work
within the specified section. 
1. (10 Points) Describe your product and its characteristics (What is it, how is it used,
what is the competitive landscape for your product, what are the current market
prices, etc.). I emphasize that you are the one who knows the most about your
product. Therefore, if any description or estimation does not conform to common
sense, it indicates that you are not familiar with your product and with the
assignment. Your estimation of the demand parameters should be based on this
description.
2. (10 Points) As the manager of your product, you are in the best position to provide a
best professional guess for intercept “a”, and slope “b”. Describe the process by
which you estimated intercept “a”, and slope “b”. This description crucially depends
on fully understanding what these parameters mean and imply. Feel free to interpret
and describe them for your product. Simply stating that the numbers are the intercept
and slope will not give you any credit. Feel free to round the number so that you can
work with it easily and that your calculations don’t get overly complicated.
Once you have specified these parameters, please be sure to explicitly write your
equation.
3. (45 Points) This question has five sections. Each section asks you to calculate a set of
numbers based on the following description. Specify a range of prices along the
demand curve for your product which must include several high and several low
prices. These prices do not necessarily imply that you would sell your product at
those prices. They are simply to give you insight on what your demand would look
like with high or low prices. Obviously, you can sell your product for any price you
want. However, you are asked to come up with “a range of possible prices” for your
product to verify the reasonability of your demand equation. I strongly suggest you
choose three high prices (in the elastic region of your demand) and three low prices
(in the inelastic region, and one in-between). You should identify at least 7 price
points. Enter these price points in column 1 of the table provided below.
a. (10 Points) For each price point, calculate the quantity demanded at that price
based on your demand equation. You should clearly show how this calculation
was done mathematically for at least one price. Input this quantity in column 2 of
the table below. You need NOT show derivation of this quantity in the table.
b. (10 Points) For every pair of price and quantity (question 3 and 3a), calculate the
point price elasticity of demand at that point (this is not an arc elasticity). As in
in section C(a), you should show your work for at least one calculation, but
include all the results in the table below. Write down these elasticities accurately
in column 3 of the table below.
c. (10 Points) Investigate the price-quantity combination at which the price elasticity
of demand for your product is -1? It is not sufficient to simply report such a price
and quantity, nor would it be sufficient to plug in a price and quantity and show
that at that point, elasticity is -1. You should show an algebraic derivation and
explanation of your work to indicate how you calculated this price and quantity. 
If this combination happened to exist in one of your choices below, you should
still show mathematical proof of how these numbers can be algebraically derived,
as if you didn’t know what they were.
d. (5 Points) Derive the revenue equation and calculate the revenue obtained at each
price and report it in column 4 of the table below.
e. (10 Points) Derive the marginal revenue equation and calculate the marginal
revenue obtained at each price and report it in column 5 of the table below.
1 2 3 4 5
Price Quantity Elasticity Revenue Marginal
Revenue
Price 1 (a High price)
Price 2
Price 3
Price 4
Price 5
Price 6
Price 7 (a low price)

It is important to complete this table with the numbers you calculated in sections
3a-3e.
4. This section has two parts asking you to draw some graphs. Using Excel significantly
facilitates these drawings, but you could also draw them on a professional graph
paper and include a high resolution scan of your work. Be sure your graphs are
labeled and titled.
a. (5 Points) Using the equation of your demand, please draw the demand curve
for your product with the price on the vertical axis and quantity on the
horizontal axis. Also draw the marginal revenue curve on the same graph. Be
sure to properly label each graphs. You are asked to draw the demand and
marginal revenue curves for your product in its entirety (not only a segment of
it).
b. (5 Points) On a separate graph, draw the revenue curve in its entirety (you
obtained the equation in part 4d above). This graph should be drawn below
the graph in part 4a so that you can show a link between them.
5. (15 Points) Now you present these results to your company executives (or investors).
What conclusions do you draw from the table and the graphs you created in questions
4 and 5? Specifically, what are the important conclusions you would definitely point
out to these company officers about you’re a) pricing strategy, b) profitability, c)
price elasticity of demand, or any additional insight you might want to report. For
this part, you may assume your costs are all fixed.

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