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Netflix Promotion

In order for Netflix to be able to attract more viewers and subscribers, it needs to properly study its target market. The company seeks to attract the youth, and young viewers, in order to be able to increase its market share (Solomon et al, 2009). The youths dominate the social and technological world, thus attracting will consequently help the company in being able to increase its market share. One of the main approaches which the company should employee is referral programs. Most companies are currently attracting very many subscribers through referral programs (Windsor, 2015). This is whereby the person referring a friend, who is the referrer, refers a friend to Netflix and gets a free subscription. This is one of the ways through which the company will be able to engage the youths, since most of the youths will tend to joy ride on such offers.  

In addition, if Netflix allows its subscribers to refer a maximum of 5 friends before getting a free subscription for a certain given period of time, this will help in making the customers to market and promote Netflix through referring very many friends (Windsor, 2015). The use of the social media as a means of promoting Netflix will also help, through viral marketing. This is whereby the company asks people to share Netflix page, and whoever has the most shares, will be able to get a free subscription for a given period of time (Solomon et al, 2009). This will allow the company to be able to avoid incurring advertisements costs, whereas the information will be reaching very many people within the shortest time possible.

In areas where Netflix is new, the company should be able to promote its services through the use of billboards and television advertisements (Windsor, 2015). Using television advertisements will consequently help the company in reacting the awareness of Netflix and what it does. This should therefore be followed by billboard advertisements, whereby most people in areas where Netflix is still new will be able to understand how different the company is as compared to other companies currently in the market. Moreover, most people will be able to recognize Netflix, through watching it on the television and also on the billboards (Solomon et al, 2009). This will therefore increase Netflix’s viewership, and most people will also want to know more about the company, a thing which definitely allow the company to be able to gain a huge market share in different parts of the country.

The use of free trial partnerships with dominant television brands such as Sony and Samsung will also boost the viewership and subscription of Netflix. This is so because, most people tend to buy television sets from such brands, and thus encouraging them to subscribe to Netflix after watching for free, over the trial program (Windsor, 2015). The company will therefore be able to attract most of the customers, since most of them will get to see the types of movies that Netflix offers, hence ending up subscribing due to enjoyment. On the other hand, movies tend to be addictive, a thing which will make most people to subscribe to Netflix after the free trials (Solomon et al, 2009). Through employing the given promotional techniques, the company will be able to boost its viewership and subscription, thus increasing its market share.

The following is a pie chart showing the impact of viral marketing on the Viewership and subscription of Netflix. 





Solomon, M. R., Duke, C. L., Nizan, A., & Open Textbook Library,. (2009). Launch!: Advertising and promotion in real time.

Windsor, R. A. (2015). Evaluation of health promotion and disease prevention programs: Improving population health through evidenced-based practice.


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Katie Mitchell was born in the year 1964, raised in Hermintage, Berkshire and was educated at Oakham School where after completion she went to Magdalen College in Oxford to read English (Mitchell, 2008). Her career was inspired partially by the European theatre that was located in the eastern side and the choreographers like Pina Bausch and Siobhan Davies. Her career as a theatre director began from the behind scenes in London at King’s Head Theatre Mitchell, 2008). She later became an assistance director in Royal Shakespeare Company and the Paines Plough where she had a number of early productions of her own company Classics on a Shoestring. Her work has been influenced by the exposure she had in the behind scenes as well as her frequent collaborators who included designer Vicki Mortimer and writer Martin Crimp Mitchell, 2008). Sam Mendes was born in the year 1965 in Reading Berkshire where he was the only child of Peter Mendes a university professor and Valerie Helene who was an author of the children books (Leipacher, 2011). His grandfather Alfred Mendes was a Trinidadian writer. He grew up in Oxfordshire where he attended Magdalen College and Peterhouse Cambridge (Leipacher, 2011). During his stay in Cambridge, he became a member of Marlowe Society where he directed several plays shaping his career into directorship. His influence came in from the school and the various roles he undertook in the Chichester Festival Theatre and later on the Royal National Theatre (Leipacher, 2011).

Katie Mitchell method of directing can be best described as a director who polarizes the viewers like no other. She can also be described as the nearest thing that the British theatre has to an auteur Mitchell, 2008). The director is an artistic one whereby her productions can be described and viewed to be as distinguished through the intensity of emotions, a creative sense of the distinctive world and the realism of acting which forms the signature of her work Mitchell, 2008). Her process of directing involves intensive and long rehearsal periods where she frequently involves psychiatry into the characters. Due to Mendes numerous roles, he was a director at the age of 24 years where he directed the Cherry Orchard (Leipacher, 2011). Mendes has been able to achieve his director role through the artistic work of Donmar Warehouse whereby he was able to transform the very notable theatre venues in London.  In the year 1993 his production was based on a new concept that did differ greatly with the 1966 production that made him receive Olivier Award nominations (Leipacher, 2011). Mendes has also been able to do his work through the collaboration of Bart, William Brohn Antony Ward, and Martin Koch. This collaboration has enabled him to transform director role as there has been an addition of musical materials and the radical change of suits that adds a cinematic feeling (Leipacher, 2011).

Katie Mitchell has successfully directed Waves which is a film that has won her a place a being one of the best directors. Her decision and concept have come from the use of Stanislavski system. The film was a novel where she divided it into dramatic monogues that brought up sophistication and spellbinding in the film Mitchell, 2008). The decision to use striking images was a brilliant adaption of the film making it powerful. Mendes has been able to direct a successful film of American Beauty through his decisions and concepts. Through the plot, there is characterization and cinematography which has been conveyed well (Leipacher, 2011). Mendes has been able to portray the theme of empty promises of materialism which is ideologically trapped in the American dream versus the reality, control of chaos,  loneliness, denial and depression (Leipacher, 2011).




Leipacher, M. (2011). Catching the light: Sam Mendes and Simon Russell Beale : a working partnership. London: Oberon Books.

Mitchell, K. (2008). The Director’s Craft: A Handbook of The Theatre. Routledge

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At war with Hollywood

             The entertainment industry in America is made up by different forms one of it being the film industry. For many years, the entertainment industry has been used for watching movies, video games and social media (Haupert, 2012). In modernity, the federal government has implimneted regulations to control the explosion. The first regulation was placed on the radio industry to prevent monopolies and newspaper in radio station.  In the current political government, the film and video industry have raised up the need for regulation since there have been a high level of violence in the entertainment industry. Currently, ‘The Film Picture Association of America’ (MPAA) has confirmed that the film industry has flourished in American entertainment and researchers have confirmed that many family films are produced and a large number of films are based on violent acts (Haupert, 2012). In addition, the PG-13 films are releasing gun violence films which have exposed young adults to aggressive behaviors. The MPAA has implemented way of curbing the production of these movies such as universal rating system but it is non-functional (Haupert, 2012).  

In my opinion, I feel that the American entertainment should not ever control the music entertainment because for many issues it has tried to control but no achievement due to lack of self-regulation. Note that the government has the role to regulate, but the role should be limited since the America law does not allow full regulation of private life. The government should maintain its power in that it should not disturb the media but rather it should give it the right to inform the public the reality (Haupert, 2012). In addition, it should not control the media in order to give people the human right of expressing their opinion. According to MPAA, family should have a direct responsibility and control over the American entertainment. This is because, parents cannot allow their children to watch unsuitable movies and so it is their responsibility to regulate and teach their children on the way to follow. The point is that people should have self-regulation in American entertainment but not the federal government (Haupert, 2012).   

Government is justifiable to control the media as a result of ongoing war.  For many years, the film industry has contributed to American war as it is argued that the media understands the root cause of the war, the battle field as well as the nature of the rivalries (Towers-Romero, 2009). Focusing on history, it is clear that the government should control the media, in that for instance the movie ‘Fly Away Home’ shows idealistic Navy pilot and the Vietnamese family in South Vietnam and it portrays the idealistic naivety.  In addition, the Hollywood has led to conservatism in America, for example the ‘uncommon valor’ film shows that the American communists will not achieve victory (Towers-Romero, 2009). Due to the ongoing war, the government has the responsibility to control war in order to maintain the national security.  Media is important as it communicates to people about the ongoing issues but   it is also harmful to people lives as it gives rise to criminal issues. It is clear that the social media show subjects of war and the government should control and set regulating measures to ensure that the media is not the root cause of the war. Following that the government should control the media; the Hollywood films should stop portraying America in a negative way. It is evident that Hollywood film portrays America particularly minorities negatively where many people tend to think that the way people are portrayed is a reality. Films disseminate information to the whole world and so media should be careful when distributing information (Towers-Romero, 2009).






Haupert, M. J. (2012). Entertainment industry: A reference handbook. Santa Barbara, Calif: ABC-



Towers-Romero, S. (2009). Media and entertainment law. Australia: Delmar Cengage Learning.









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Angels in America/ Master Harold and the boys

The play "Angels in America," by Tony Kushner revolves around two troubled couples, one straight and the other gay. In "Master Harold…and the Boys," the story is about two black servants and their white teenage master. In “Angels in America,” Joe, a lawyer that offers his protégée a chance to work with the Justice Department in Washington makes a bad decision which turns out to start a conflict between Joe and his wife, Harper. On the other hand, Prior informs his lover Louis that he has AIDS, so they ended up separating. Joe gets into an emotional attachment with Louis after meeting him shortly, and Harper and Prior meet in a strange coincidental dream. It turns out that the actual reason as to why Roy wants Joe is to cover up his tracks of corruption. The final act ends with most of the people reconciling, Roy dies, and Harper loses her mind while Prior sees visions of ghosts and ancestors that proclaims that, "the great work shall continue" (Kushner). The two servants, Sam and Willie, respect their master Hally, but later Hally snap and disrespect them before coming back to his senses. These two stories evoke similarities and differences in various themes and perceptions in both stories.

Both stories have similarities when it comes down to the subject of being betrayed. In "Angels in America, Joe betrays Harper when he secretly has homosexual feelings but decides to keep them away from her until it's too late into their marriage. On the other hand the gay couples; Louis and Prior also had an agreement when Louis realizes that his partner has AIDS. Louis realizes that his partner has been having an affair with some anonymous person, and that is why he contracted AIDS.


 Roy betrays Joe as he insists that Joe comes and works for him but inside he has a hidden agenda, as he wants Joe to cover up his mischiefs and wrong doings. In "Master Harold and the boys," Harold feels betrayed by his father when he receives a call that his dad will be getting back home. Fugard & Athol affirm (pg. 47)

Affirm that Harold's idea of a father was that of a loving and caring man, which he did not receive from his biological father but their two servants Willie and Sam. Later on, when an argument ensues between Sam and Harold, Harold spits on Sam's face and insists that Sam should call him, "Master Harold." Sam feels betrayal inside him as he reflects on the good times that they have had with Harold ever since he was a child and is only consoled by Willie, his mate.

In the two plays, a lot of characters are living in denial as they try to imagine and grasp that the realities are illusions and vice versa. In, "Angels in America," Joe is a straight married man that lives with his wife even though he has secret gay feelings that he thinks will fade away.  Joe has gay feelings and attachment for Louis that he denied in the first instance, but as the play comes to an end, he ends up getting intimate with Louis in his apartment. Joe is equally gay even though publicly he detests the ways of gay people and insists that they are inferior beings. Reality only dawns on him when he is diagnosed with AIDS. Tony Kushner (pg. 57) affirms that Roy is also a corrupt lawyer and government official that pretend to be a person of integrity but in the real sense, he is evil and corrupt as he went out of his jurisdiction to ensure that a Soviet spy was executed. In "Master Harold…," Hally despises the behavior of his drunk, crippled father and he even cautions his mother against bringing him back home from the hospital. Hally instead develops an intimate relationship between their two black servants even though he knows that the chances of friendship between the blacks and white in that era were minimal. Hally is stuck between his intolerant father’s outlook of him and the two servants. Sam, on the other hand, has been close to Hally and has been a father figure in many instances including the time he made a kite cheer up Hally after he was disgraced by his drunken father. Sam sadly tells Hally, he made the bench that he was sitting on which was written, "Whites only."

The aspect of segregation is evident in both plays as in "Master Harold…," Sam saw a bench written on "whites only." Sam came to the realization that even though he was close to Hally ever since he was a child, he was black and that fact was never going to change. The blacks in this set up are segregated and discriminated as Harold boldly spits in Sam's face despite their longtime friendship. Harold equally stresses that Sam calls him "Master Harold" and not "Hally." Harold in his rage after the call describes his father as an outright racist meaning that he did not treat his servants with dignity. Sam tells Harold to leave the "whites only" bench or face the threat of always being alone.  Kempe & Andy (pg.130) are of the opinion that Sam's statement was symbolic as he insisted that racism would cost Harold the only two real friends that he had. In "Angels in America…," the American society at that time was judgmental and did not approve of gay people. Roy sees himself as a powerful, influential and principled individual who cannot be gay as according to him gay people are inferior intellectually and lack principalities. Hannah Joe's mother who holds strong religious beliefs is also surprised by the fact that his son was gay.

The black servants in Harold's household are not entitled to any opinions, as their relationship with the whites is that of the master-slave relationship. When Sam and Harold hold a discussion concerning Abraham Lincoln, the most influential social reformer in history, Harold rejects Sam's idea concerning Abraham Lincoln because Sam is not considered a slave.

 In previous instances, Harold's father insisted that the servants treated Harold as their master and not as a friend as according to him they should address him using the name "master." According to Harold, Sam has never been a slave as he states that he should drop the discussion about Abraham Lincoln in their discussion. In the real sense, the working and living conditions of Sam and Willie are similar to those of slavery as they were not opinionated.  In the "Angels in America…," despite the fact that gay individuals were outcasts and weirdoes in the society, they were entitled to their opinions. Louis and Prior were open gay couples that lived in New York (Tony Kushner pg. 47). Joe on the other hand openly told his mother and wife that he was gay. So although most of the main male characters were gay in the play, they were not subject individuals as in the case of the servants of the apartheid regime in South Africa.

Cultural and morality aspects have deteriorated or are non-existent in the event of the "Angels in America…" Despite Joe having a history of a religious upbringing evident from his mother's religion, he still has weird unethical feelings that are deviant. There is a societal break down in this set up as people have gone as far as living together and embraced same-sex relations. Roy is sly and conniving as even though he poses as a people of integrity from the outside, inwardly he has hidden agendas, as he wanted Joe close to him to pursue his selfish self-interests. Roy equally took part in the unlawful execution of the alleged Soviet Union spy that later reincarnates as a ghost. (Kempe & Andy pg. 113) affirm that "Master Harold," the characters are cultural conscious and morally upright as despite the fact that the blacks are enslaved, they do not have evil thoughts concerning their white masters but instead, treat them with dignity.

In an instance when Sam and Harold argue whether ballroom dancing is a real art or not. Sam, later on, assists Harold in his essay concerning choosing a cultural event.

    The climax of the play of Angels in America is symbolized by the abandonment of the lovers by Louis and Joe and the appearance of these angels at the end of the play. The climax of the master Harold and the boy's play is represented by the spitting of Hally on Sam where Sam shifts to address Hally as the Master Harold. The plays use different metaphors to help in the understanding of their stories. For instance, in the Angels in America, the play writer uses the word heaven so as to represent the San Francisco after the earthquake. This is to mean that the San Francisco would act as a new heaven where the victims such as Harper would set off so as to start off her new life. The aspect of grace and mercy at the end of the play is witnessed through the way Prior is seeking for a chance to live more despite all the sufferings that he has undergone. This is symbolic as the last days is when victims reach to a grace period where they depend on the mercies of others just as Prior depended on the mercies of the angels. Who after giving him a chance to live more, they still promise that he could not evade his plague due to the abandonment. According to the play by Athol Fugard, he uses metaphors such as the ballroom to represent the way life should be in a manner that is harmonious, beautiful and graceful. He also uses things like the kite flying activity and bench as symbols of apartheid and segregation.

    The emotional aspect is evident in all the two plays as seen from the actions works in both of the two plays. emotional element applies in the threatening emotional conflicts that the characters experience given that they normally inhabit the world where the notion of time, as well as space, are like a dream or foreign, where the reasons behind their actions remain unknown and a mystery to the audience (Theatre History Studies pg. 279). According to the play by Athol Fugard, Hally is overwhelmed by emotions of stress and he ends up taking his stress out on Sam. In the Angels in America play, during the prayer by Ethel as he leads Louis through the prayer he gets emotional as the prayer is directed towards thanksgiving and forgiveness, which is a prayer for the dead (Fisher pg. 40).

    The theme of non-violence is seen in the Frugal's play throughout the play even where there has been heated argument. After Hally spits on Sam and Sam is patient and fails to hit him back even when he wants to. However, this is different in the play in the angels in America Louis hits Prior after an angry confrontation where they engage in a physical fight.



From the two plays, various similarities and differences are evident in defining the real essence of the two plays and their influence on the society.  The two essays have similarities when it comes to the aspect of betrayal, denial, and cases involving segregation. The similarities relate to various instances as well as character traits that build upon the themes and the final plots of the two plays. The differences, on the other hand, are cultural and moral ethics and the rights to opinions as the two plays have different takes on certain issues like gay problems and apartheid respectively that brings out significant differences in their themes and setups. It is the similarities and the differences that evoke a form of mixed reactions as well as build on the plots and the actual meaning of the plays.



Work cited

            Fisher, James. Understanding Tony Kushner. Columbia: University of South Carolina Press, 2008. Print.

Fugard, Athol. "Master Harold" and the Boys. New York: Vintage Books, 2009.

Kempe, Andy. The Gcse Drama: Coursebook. Cheltenham: N. Thornes, 2002.

            Kushner, Tony, Lisa Govan, Milton Glaser, and Molly Watman. Angels in America: A Gay Fantasia on National Themes. , 2013.

Kushner, Tony. Angels in America: A Gay Fantasia on National Themes. , 2013.

            Theatre History Studies: Theatres of War. Univ of Alabama Pr, 2014. Print.

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