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Maslow’s Hierarchy and Herzberg’s two-Factor Theory

            Motivational Theories

Theories of motivation are designed to handle the rationale behind the actions of every individual in an organization in the course of the activities while working. This additionally includes the tools that may be incorporated by the management to handle the employees (Editorial Board, 2015).  This paper will, therefore, present and discussion of two theories which are Maslow’s Hierarchy and Herzberg’s two-Factor Theory.

Maslow’s Hierarchy motivational theory is grounded on the idea of hierarchy needs which some categories of needs taking greater priority as compared to others based on their high standard of relevance to individuals (Editorial Board, 2015).  According to Maslow, there are five distinct individual needs that are in existence with safety, esteem, social, physiological and self-actualization requirements that constitutes that made up a model for their specific growth progress.  Immediately after satisfying the low-level requirement individuals starts to feel the necessity of satisfying those needs that are associated with a higher level that follows.   There is a great possibility of influencing individual behaviors through utilization of desires in satisfying the following need level (Editorial Board, 2015).

Maslow’s hierarchy motivation theory can be criticized   based on its methodological point of view.  This is because it is effective in influencing only the actions of desperate persons and the group to which they are linked to is not evaluated at all (Editorial Board, 2015).  This theory, therefore, does not have the interest of processing the sub-consciousness of individuals and it is based mainly on assumptions.  However, it is work noting that Maslow’s theory is based on self-esteem as the major motivation influencing factor.  The uniqueness of individual’s issues, therefore, helps to increase motivation in the modern and competitive business surrounding despite the fact that understanding the needs of each employee may be challenging (Editorial Board, 2015).

The second theory is the Herzberg’s Two-Factor Theory is additionally referred as Herzberg’s theory of motivation which holds two subdivisions. These divisions are the hygiene   and the motivating factors. The factors of motivation according to the theory are achievement, responsibility, work value and recognition (Editorial Board, 2015).  On the other hand, the hygiene factors are made up of   the working environment, salary below the expectation of need, policies of the corporation and the management and supervision association.  The theory is essential because it can be utilized in different fields, therefore, making it diverse.  However the theory can be criticized in that it requires more effort from the employees but they do not receive extra work recognition or payment (Koontz, & Weihrich, 2007).

The application of Maslow’s Hierarchy and Herzberg’s Two-Factor Theory to a highly technological, complex and creative employee requires taking consideration of particular aspects of the workforce motivation (Editorial Board, 2015).  The Maslow theory can be applied in the case of the web designer’s workforce by utilization of the esteem factor. This is mainly because the individuals normally strive for developed social status within the given corporation. This will require an understanding of every person’s needs, improve the working surrounding and provide education programs.  On the other hand, the Herzberg theory of motivation can be applied by adopting two different working processes, eliminating the factors that drive dissatisfaction in the corporation and develop situations for improved job satisfaction (Koontz, & Weihrich, 2007).

Several motivational techniques and tools can be utilized for all the employees in a corporation which includes team building activities, positive imagery, development and education programs, communication development, rewards as well as incentives.  This can be achieved through developing an effective system of communication, provision of effective guidance, developing fresh a compensation system and developing an expertise relation with the approaches and tools of motivation (Koontz, & Weihrich, 2007). 

In summary, the ground to motivation is developing the morals of employees and changing their perceptions of needs.  This helps in improving the general   performance of the management system and the organization in general.  The corporation’s energy is developed mainly by building a favorable working environment that favors all those that are incorporated.

 

 

 

 

 

 

Reference

Editorial Board. (2015). Introduction to Management.  , Words of Wisdom, Second Edition.

            Koontz, H., & Weihrich, H. (2007). Essentials of management: An international perspective. New Delhi: Tata McGraw-Hill.

 

691 Words  2 Pages
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