Think of a brand to which you, as a consumer, are loyal. Why are you loyal to that brand? Does your brand loyalty extend to paying more if the price increases? Next, think of a type of product for which you feel no loyalty to any one brand. How does not b

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Think of a brand to which you, as a consumer, are loyal. Why are you loyal to that brand? Does your brand loyalty extend to paying more if the price increases? Next, think of a type of product for which you feel no loyalty to any one brand. How does not being loyal to any brand change your buying patterns for that type of product?

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