Aspects of Customer Relationship Management, Enterprise Resource Management and Supply Chain Management Systems

 

 

Introduction

Customer relationship management is the strategy a company uses to interact with the customers to improve business relationships with customers. Enterprise relationship management is the business method often software that analyzes data about a customer. Supply chain management is the administration of the flow of goods and services in an organization.

According to Piety (2015), Enterprise relationship management is seen when customers have enough items of what they need in a store. It is also evident when a company can ship in new products that the customers need. Enterprise resource management connects organizations and suppliers electronically with what they need, changing from the warehouse's storage. The supply chain management enables the suppliers to get whatever merchandise they need and in time. This helps the companies to monitor the customer's purchases and make orders for what the customer needs at the right time. Customer relationship management includes systems that can track a customer from when they begin to purchase up to when they need the service or the product again.

Some of the challenges include warehouses used for storage that are quite expensive. Some of the products get expired while being stored. Electronic commerce is a trend that is used for buying and selling over the internet. Piety (2015). Active Server Pages have been used as a powerful tool to build web pages used by companies for business over the internet. The internet and other information technologies have helped businesses in terms of marketing, advertising, competition, and production of quality products. Remote call centers are technologies that have been used to make global businesses possible and effective.

 

Conclusion

Customer relationship management, enterprise resource management, and supply chain management systems have helped to reshape the business world. They have helped to make work easier and effective for manufacturers, suppliers, and even the customers. They have helped to reduce goods damages and storage costs for companies.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

Piety, P. J. (2015). Assessing the Educational Data Movement. New York: Teachers

College Press.