Social Media in Restaurants

Annotated bibliography

Leidig, P. (2016). Best Practices. Food & Drink, 214-15.

The purpose of this article is to analyze the best practices provided by restaurants through the use of social media. This article asserts that social media play a significant role in restaurants as it ensures that best practices are offered. Many restaurants use marketing campaign but the author of this article asserts that in order to attract customers, restaurants must implement other strategies.  Social media is the best tactic which allow restaurant to view the appetites and to offer the best dinner.

DiPietro, R. B., Crews, T. B., Gustafson, C., & Strick, S. (2012). The Use of Social Networking Sites in the Restaurant Industry: Best Practices. Journal Of Foodservice Business Research, 15(3), 265-284. doi:10.1080/15378020.2012.706193

The article provides detailed information on the social networking sites in restaurants and how it contributes to best practices. Social media sites are Internet applications which consumers use in sharing ideas, experiences and perceptions on certain products and services. The article asserts that social networking sites play a big role in adverting and marketing of restaurants products and services. The article gives detailed information on the use of social media in restaurant by asserting that there is a rapid growth of foodservice industry in U.S.  Due to the rapid growth, restaurant need to available technology in marketing, training and overall operations. Since there is a development of technology in U.S,  restaurants are using social networking sites  such as Face book and Twitter  in sharing opinions, perspectives and more with customers.

Seo, S., Almanza, B., Miao, L., & Behnke, C. (2015). The Effect of Social Media Comments on Consumers’ Responses to Food Safety Information. Journal Of Foodservice Business Research, 18(2), 111-131. doi:10.1080/15378020.2015.1029384

The purpose of this article is to study how consumers use social media to give their responses based on food safety. In the last decades, there have been various cases of food safety in hospitality firms. Consumers have lost their confidence since many hospitality firms have faced ethical scandals due to improper management practices. To address this issue, restaurant industry has focused on risk-communication strategies to create customer loyalty as well as confidence. The best strategy is the use of social media since this form of communication discloses food safety information to consumers. Social media play a major role of linking consumers and restaurants industry. Through social media, consumers provide information on what they need and to ensure that product provides of safe.

 

Garrido-Moreno, A., & Lockett, N. (2016). Social Media Use in European Hotels: Benefits and Main Challenges. Tourism & Management Studies, 12(1), 172-179. doi:10.18089/tms.2016.12118

Social media tools are widely used in hotel sector. Information technology has altered the restaurant operations and has fostered consumer and organization relationship. The remarkable developed from the use of internet is seen in collaboration. Social media tools such as Facebook and YouTube are being used by restaurants to engage customers in their operations. Both customers and organization creates an active conversation, and restaurants are now able to understand the customers’ perception. Social media are helping restaurant in creating trust and credibility by interacting with customers. Hotels are not able to reach the target customers and to satisfy their needs.  Social media sites allow customers to expresses their views and hotels gets a vivid image based on the need of the customers.

Molinillo, S., Ximénez-de-Sandoval, J. L., Fernández-Morales, A., & Coca-Stefaniak, A. (2016). Hotel Assessment through Social Media: The case of TripAdvisor. Tourism & Management Studies, 12(1), 15-24. doi:10.18089/tms.2016.12102\

The purpose of this article is to analyze how social media websites such as TripAdvior connects consumers and restaurant industry. The author asserts that restaurant industry use social media to view consumers’ comments   and to make wise decisions with regard to the comments. Social websites connects consumers with other consumers and consumers with organizations. When consumers are connected, they views comments of others and are able to make decisions on products and services needed. The article states that customer review websites provides useful information to visitors. Customers use these websites to make decisions by focusing on views and feedbacks from others.  This means that   they are able to communicate with restaurants on products and services needed.

 

In Khanlari, A. (2015). Strategic customer relationship management in the age of social media.

Khanlari (2015) asserts that restaurants managers use social media to provide a high level of satisfaction to their customers. Both managers and customers use social media to develop loyalty.  Social media is used as a tool for Customer Relationship Management and restaurants are able to provide effective business practices by being accountable. The article asserts that social media is a communication tool which managers use in order to prepare safe food and other quality services. Customers use social media to communicate with managers on type of food needed.  Generally, social media creates a long-lasting relationship.

In Tussyadiah, I., & In Inversini, A. (2015). Information and communication technologies in tourism 2015: Proceedings of the international conference in Lugano, Switzerland, February 3-6, 2015.

 This book provides detailed information on the role of information and communication technologies in restaurant industry. There are different types of restaurant and customers use social media to get specific information for any type of restaurant. For example, customers use social media to find objective information and experience from others before making choices.  This means that social media play a great role in connecting consumers with restaurants and thus satisfying their desire.  Generally, consumers make decisions through social media and restaurants are able to provide the quality product to the target market.