The ease in online shopping
The advancements in technology continue to make life easier for people especially in a society where the aim is to fulfill daily activities using the least effort and energy possible. Computers for example have made life simpler not only in providing access to information but also in the sale and purchase of products used by people on a daily basis. When it comes to shopping for products, customers no longer have to go from one shop to another to seek out a product or service as most, if not all, products and services can be found at the click of a button. The internet has simplified shopping as most stores have set up online accounts where they display and advertise their products to anyone who accesses the sites. When it comes to purchasing large screen LCD high definition televisions, there are a lot of websites that offer the product a good example being Amazon and Best Buy.
In the case of Amazon, the website is convenient as it is easy to access and contains a wide range of information regarding the different types of televisions on offer. To access the website, potential customers only have to type in the product they are interested in buying on Google or whatever website they are using (Amazon, 2018). Amazon has invested a lot on advertising as it appears among the top five websites that appear on Google when someone searches for large screen high definition televisions. The positioning is ideal as it makes it is appealing to customers who are either in a rush or prefer to use the first options provided from their search.
In addition to the ease of locating the website, Amazon further simplifies the search process as the website has a set of search options that allows customers to narrow down the options and find the exact product they are looking for. The web site allows customers to refine their search in reference to the price so as to only view products in their price range (Amazon, 2018). There is also the option of narrowing down on the desired product by setting the size of the television one requires, the resolution, whether it is a new television or used and even the brand. With such options, the customer is able to filter out unwanted products and end up with a list that best meets the type of television they are looking for.
Another example is Best Buy which is also among the top options on Google when one searches for LCD televisions. The website is however different from Amazon in that it gives the customer the option to select the country they want to purchase the television from. Since it is an international company, Best Buy provides its customers with the opportunity of selecting their own country so as to find televisions that will be delivered faster and at a cheaper rate. The website is however similar to Amazon when it comes to helping customers narrow down the options presented when searching for LCD televisions (Best Buy, 2018). The website has filters for properties such as price, television brand, offers and even customer ratings. The information not only makes it easier to select the best television but also have a more customized list to choose from.
Both Amazon and Best Buy have websites that are designed to offer convenience and ease to the customer. Their positioning, quality of service and ease of accessing information make them convenient for customers that choose to shop online that going to shops physically. They are therefore convenient and helpful for customers looking to buy large screen LCD high definition televisions.
References
Amazon, (2018) “Televisions” retrieved from, https://www.amazon.com/Televisions-50-59- Inches-Television-Video/s?ie=UTF8&page=1&rh=n%3A172659%2Cp_n_size_browse- bin%3A3578042011
Best Buy, (2018) “Flat screen televisions” retrieved from, https://www.bestbuy.com/site/tvs/all- flat-screen-tvs/abcat0101001.c?id=abcat0101001&intl=nosplash
