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Executive summary

In the current world almost everyone has access to internet and a smart phone. In Israel over one million people have access to a smart phone. People are becoming busier by the day and allocating time for shopping is becoming difficult each day. A delivery application can assist to delivering goods ordered by individuals in the comfort of their homes by the click of a button. (Paladino, 2013).

A delivery application is necessary in the current modern world. The delivery application will be known as the ‘site’ application. ‘Site’ application will enable citizens of Israel to shop twenty four hours a day because shopping Centres and other businesses close shop at 8 pm in Israel. This application will create a platform that make shopping possible beyond 8 pm and create quick access to services. (Munizzo, & Virruso, 2009).

From vegetables, water and chocolate, no one is willing to carry heavy bags of foodstuffs form the shopping center to their homes no matter the close proximity to their homes . Site delivery application will transport this items to the homes of their clients. The delivery application will have a section named breakfast. This section will give clients the opportunity to order bread, coffee and other drinks as their breakfast. (Dalton, 2016).

Most delivery applications companies use motorbikes to deliver perishable foodstuff but they do not focus on delivering simple small food stuffs such as chocolate etc. Site application will fill this gap by focusing on already made foods and snacks. It will also use cars to deliver food to the nearest client. ‘Site’ application will use a global positioning system (gps) that will be fitted into the cars. The geographical positioning system in the client’s phone will reveal their location and this will enable delivery. (Adikesavan, 2014).

Site delivery application will offer delivery services at a discounted price and will ensure high quality services. The food stuff will arrive on time and in good condition as they were ordered.

The objectives of this delivery application will be to tap and fill the market gap that is left after 8pm when most shops are shut down in Israel. Second objective will be to operate twenty four hours a day and provide customers with quality services at an affordable price. . (Munizzo, & Virruso, 2009).

 Introducing site application

‘Site’ is a delivery application that is focused on becoming the fastest and most reliable mobile delivery application. ‘Site’s main aim will be to make each and everyone’s life simple by offering a service that is convenient and time saving. Each and every day, individuals deliver various items such a milk, chocolate and vegetables .Yet, alongside everything people deliver, there is time which is needed to make delivery possible. People’s daily routines and ambitions vary from one place to another, ‘Site’ is an e-commerce technology that is 70% technology, 20% consists of retail and the remainder 10% is logistic. This unique combination is what will propel ‘Site; delivery application to excel above their competitors in the market. (Dalton, 2016).

‘Site’ will provide a systematic and technological stage popularly known as application that will carry out retail transactions to clients. A client may commence to utilize the application after downloading it and reading the terms that will be stipulated on it .This will then allow one to register and verify their home address and phone number. The address and the mobile number have to be accurate in all its features. After giving out this personal data, the client will be allowed to create an account with the delivery application. The details can later be edited to suit the preference of the customer. (Munizzo, & Virruso, 2009).

After registration and confirming details, the customer can log into the application and pick an item of their choosing. Cars hired by ‘site’ will be in various places within the Israel’s urban and residential areas. After the client checks out, he or she is matched and identified with a courier that will be sent to them. Data on the courier will be made available to the client. . (Adikesavan, 2014).

The information that contains the delivery details such as time landing and distance between the delivery vehicle and the client; will not always be accurate however,’ site’ will try as much as possible to avail the most reliable information. After making the order, a client may communicate with the driver through the application. For other unrelated issues that might arise during the delivery, clients are allowed to contact the management for confirmation and clarification. . (Adikesavan, 2014).

This delivery service will fasten transportation of items within Israel in less than ten minutes. It will also integrate logistics, retailing and phone technology. To achieve effective service, there must be certainty that each and every item that will be ordered by customers is available for transport in three depots that will be set up. The cars will contain the food items, ready for transportation. Therefore the items will not be directly picked from the depot. It will be easy for a client to get any item they need by placing an order. This the point at which the demand team will come in .This team will ensure variety is offered to clients. . (Adikesavan, 2014).

Market analysis

Universally, mobile delivery application market is divided into arrangement platform, final user and location. In terms of deploying platform, this market is divided into android and ioperating system. Other platform such as windows and blackberry are not as popular as android and iOS. The android platform is the most preferred platform because it a lot of people’s mobile phones have an android operating system. Therefore if an investor wants to tap potential customers, it is imperative that they develop the delivery application on an android platform. Android has other strong and other coherent features that will assist the business to pick up .For example the android system is flexible and adoptable; this operating system enable customers to utilize it even when they have  few resources hence cost effective.  (Adikesavan, 2014).

The shape of the current delivery application market today states that the industry is lucrative and foreseen to grow further. The per year growth rate of delivery applications is estimated to be 3.5%.The delivery application market is not different from the traditional delivery, it only has built on the traditional way by creating a single networked entrance. By logging into a delivery application one can get prices, items on sell and reviews from previous customers. Also, there is no additional pricing incurred by customers as the service providers are only entitled to portion of the order placed. (Paladino, 2013).

            The customers in the application delivery market have a contrast set of requirements from the traditional client who orders pizza. These customers want a personalized treatment. Personalizing a client’s experience can be done by using data they submitted .If a client is in a certain locality, one must ensure that they deliver in time due to the prior knowledge of their whereabouts. Storing relevant information about the client will also be a predictor of items likely to be ordered by a particular customer. A part from utilizing information to fasten delivery, one can always practice discipline to ensure that the maximum time a client can wait for delivery of an item does not exceed one minute. (Paladino, 2013).

 ‘Site’ delivery application will have an edge over the rest of the competition. This is because it will be flexible enough to attract both workplace clients and home clients. This will be enabled by its operating hours that will allow it to carry out delivery throughout the day and night.

Direct competitors in this industry include the fooducate application. It operates in both iOS and android systems which makes its platform wider than ‘Site’ which will use an android platform for operation. Although fooducate deals with locating restaurants and assist in choosing healthy food. On the other hand ‘Site’ has a variety of food items both healthy and fit .Therefore the niche that will be developed by ‘site’ applications will put it above the rest of the competition. (Adikesavan, 2014).

 The table below     compares the ‘Site’ and its competitors

factors	Factors pricing	strength	weaknesses	items	pricing	Service offered
Fooducate (competitor a)	200,000 and above	Ensures quality of product before delivering Located in more than one country.	Only offers services to individuals who want to eat healthy foods. Does not operate on a twenty four hour system	200,000  and above	Fair and can be and can generally be afforded by anyone interested	Gives information and location of healthy food
Market place (competitor b)	$10 higher than other applications	Uses a unique technology that scans bar codes of items and access customers bank account to pay for whatever the barcode has scanned	Does not offer delivery services. Expensive due to its high technology Not flexible le to customers who have firsthand cash as it only serves retrieves money from bank accounts It is not easy to use and one requires help to learn how to scan items using their phones	200,000 and above	Pricing is a bit high	Shopping using  for house hold goods and Foodstuffs.

The table above shows how competitors only targeted workplace and individuals of a middle income capacity. It has left out the youth. It has also left out cheap food stuffs and focused on vegetables and other healthy living food stuffs hence creating a gap for ‘Site’ company to exploit. (Paladino, 2013).

Summary of swot analysis

Swot analysis will help in analyzing the strengths, weaknesses, opportunities and threats that ‘Site might face as it enters into the delivery application market. Evaluation using swot will reveal the manner in which the company will proceed with. Strengths of any delivery application company rely heavily on the manner in which a service is handled. Whether it is delivering pizza or water, it is supposed to done in a way that shows care and concern to the welfare of the customer that one is serving. For example ‘site’ can use decorated papers to rap its deliveries or use other types of decorations. The manner in which the pricing will be done can also be a strength .Offering price friendly services will attract more customers and bring in more profits .Promotions can also be used to strengthen the delivery application business by offering free food items in aimed  at promoting the delivery application  (Paladino, 2013).

Weaknesses gives one an idea of what is supposed to be worked on and improved. For instance employees may develop a weakness since one depends on them for delivery. Another may arise when a company does not provide enough information to equip the public with enough ways of operating the application. Identifying and outlining the weakness gives a better chance of coming up with measures that will be drawn to reduce them (Paladino, 2013).

Opportunities

In the ever changing world of technology, it is vital for an individual who is interested in delivery application to always explore new ways and new opportunities that will create a new market and provide space for expansion. Taking advantage of opportunities and evaluating ways that can turn this potential opportunities into positive growths is a good way of increasing market share in delivery application industry (Paladino, 2013).

Threats can arise due to direct and indirect competition that can shift ones target market to the competitors. One must be up to date with changes in the delivery application business and know how to counter emerging businesses by offering better services and keeping up to date with what customers need. Always knowing and Keeping up with changes will reduce and anticipate potential threats in the near future (Paladino, 2013).

 Business strategy

The first step before starting the entire process is to ensure that all parties are involved, if there is any. This will help in making decisions and sound judgments .It will also give guiding principles and values that the whole project will rely on. Ensuring all people are on board will give an estimation of the skill set and the labor force required to implement the business. Two heads are better than one and when all parties are on board they can come up with tactics that they may apply to ensure the success of the project. (Dalton, 2016).

Parties involved will help to identify development opportunities in a logical and efficient way. For an example a delivery application management team will most likely favor an optic evaluation perspective of the approach to phase out average ideas and come up with a valuable application product. A visual set up will also be time effective because it is easier to understand. Visuals also help ideas to flow due to the connectivity and relations they create (Dalton, 2016).

Secondly stating the vision and goals of a delivery application is important as it assist to maintain focus. The first goal is to provide an application that will have high performance and will operate faster and efficient. The application should be agile and ensure that it reduces wastage of resources .It should present a picture that promotes agility and reduces wastage of resources while a client is operating it. Security, administration and privacy should be assured to the clients as they make their transactions in the application. The application should also be automated. This will limit errors that may arise as the client operates it. Flexibility and scalability should be non-negotiable features. The application and the package that accompanies it should be flexible enough to accompany other interests such as enabling updating Facebook status .scalability will ensure that minor problems that may arise identified and corrected (Dalton, 2016).

After putting all the cards on table and identifying a group that will assist to set the plan into action, the first thing is to focus on building the application. With an executing team of five software engineers, and working a maximum of fifteen to twelve hours a day, a delivery application hosted on the android application system can be achieved within a one month period. Each feature of the application can be developed in phases. Feature which will take up most of the time can be developed within the first fourteen days of working period. The rest fourteen days will be can used to come up with easy features such as color of the application, marketing a plan and delivery status (Dalton, 2016).

Human resource planning and financing

Human resource will determine the success of the entire business plan. Human resource will be selected according to talent and experience an individual has on the field. These individuals are the ones who will meet the expectations of the business strategy. With Team of five software engineers, it is a small, manageable team. Effective communication will help to direct and manage the personnel hired to complete the job. Also problems can be effectively communicated and rectified in the course of developing the application. The human resource will deal with most of the technical and practical work and will be paid according to the terms of the contract signed. They will also streamline strategies of the business plan and improve any error that they might face or encounter during the work. Computerized equipment that they may need will be provided together with the working space and environment .Food and other necessities should be provided to facilitate the personnel to work well without feeling pressurized. With a team of five software development engineers, who work for a period of one month for twelve to fifteen hours. It is easier to come up with money that will be used to pay for their labor. (Dalton, 2016).

Conclusion

For a business plan to be transferred from paper work to successful operational business, the strategic planning and the goals should be aligned together and unnecessary details should be excluded to remain with only important points of focus. Branding and purpose of service should be tailored through the application. Clients should get the values of the delivery application company by simply operating the application.

 

 

 

 

 

 

 

 

 

 

 

 

 

Adikesavan, T. A. (2014). Management information systems. Place of publication not identified: Prentice-Hall of India.

Armstrong, M. (2006). A handbook of human resource management practice. London [u.a.: Kogan Page.

Dalton, C. (2016). Brilliant strategy for business: How to plan, implement and evaluate strategy at any level of management.

Munizzo, M. A., & Virruso, M. L. (2009). General market analysis and highest and best use. Mason, OH: Cengage Learning.

Paladino, B. (2013). Five key principles of corporate performance management. Hoboken, N.J: Wiley.

References