AMAZON One E-Store to Rule Them All
What are the latest initiatives coming out of Amazon?
Amazon website has been a noticeable years after years since it is able to manage every aspect of running a commerce organization. The issue behind its success is that it inimitably combines a comprehensive tool-set for fast design as well as handling. The current initiative the Amazon Company is aiming at is a market place thereby; the CEO introduced the idea of marketplace to the shareholders while he was discussing on the company’s culture as well as the willingness to embrace obstacles. The company is well recognized word wide especially for its e-commerce corporate thereby; it has visible exponential growth (Schermerhorn 88).
Bezos understood that marketing is important essence in every organization thus; it enables all the businesses activities are placed over certain believe. The CEO decision on market place majored on business’s effectiveness because he knew what was involved in promoting whatever the business offers in terms of product and services. Marketing initiative the Amazon aims at is basically is anything which is clearly defined as a marketing power. Jeff Bezos confidence in the marketing initiative makes him belief that it can be a theme since it sets its commercials using specific conditions. The important benefit of marketing place is improving as well as enhancing the brand attentiveness. Ideally marketing initiatives quantity opts to be measured by lucidity extension (Schermerhorn 88).
Amazon Company has made an effort in generating new programs where they are able to invite customers who are able to meet a high bar of shipping speed. It has also managed to develop a leading sequencer that helps the sellers improve thereby; it hurled an aggregate fund of over medium business. The CEO elaborated to the shareholders that marketing initiatives is one way of innovativeness in certain methods. The ingenuity is easy since it is digitalized plus focuses on one system of publicizing. Amazon major focus is on developing initiative demands that the initiative is applicable solely. Marketing initiative is a huge stint used in various large scale business thereby; Amazon understand that it will be easy in placing plans in place if need be (Lim & Taylor 86).
How do they stack up in relation to actual or potential competition?
In reference to the case study, Amazon Company is a multinational consumer with the huge internet site. Despite it being the best seller of great deal of various consumer goods, it also faces challenges with other up-coming business such as the apple company. Amazon has got several opponents in electronics and general merchandise also involves; the family dollar, radio shack as well as Delia. The company engages in the market structure where it faces challenges over several other organizations. Considering the actual competitors Amazon faces their direct competitors such as apple which places it under pressure (Ghorbani 69).
The most viable rival of Amazon on online is apple and with the new implementation by Amazon the game is changing. In the past business success majored on utilization of aptitudes especially in branding, manufacturing as well as distribution with the aim of delivering superlative products. The case study suggests that Amazon’s competition emphasis on carrying over relationship probably with the clients together with partners in delivering the best results. Amazon faces actual competition with apple since there are the two ruling organizations in the world of technology as well as commerce. However, they not only do their business individually but do it together. The difference with the two companies is that they at time might not have an official agreement. The case study advocates that the two parties performs healthy business just like worriers who love and respects one another. Despite how many challenges Amazon faces with its competitors it still remains as one of the main technological company of the online media landscape. The company has launched the kindle fire of which is a huge challenge to the rivals thereby; it is one of the company’s expectations. Amazon seems to be stimulating its potential competitors such as Google because despite the DOCs storage by Google Amazon has a Cloud Drive thus making the competition healthy. Every successful organization must be involved with a potential competition. For example, Google which is a broad company faces potential competition form Amazon which is a ‘One E-Store to Rule Them All’ (Schermerhorn 88).
Many business establishments are capable of contending Amazon being a large scale business, since they are able to measure website effectiveness through various analytical tools such as the Firefox, Fast Web Media plus Admeta which are highly aimed at aiding the business in easily understanding their competitors through the provision of insight into various website apps. The URL is effectively reliable in providing details of the overview of the business site thus; it is easy to look at various features of other sites. Mobile app is the best application in measuring web effectiveness since it is easily capable of analyzing traffic forms in store and other external sources (Ghorbani 69).
Is Bezos making the right decisions as he guides the firm through the ever evolving challenges of today’s cyber markets? Or, is he starting to lose touch as the company grows and his other personal interests take more time and attention?
Bezos easily understands b of how important is cyber marketing as well as how it has become a crucial segment of e-commerce. The case study suggests that Bezos concern on the social media was the global internet as well as web related areas thereby; his decision was right because with cyber marketing the organization will easily attract its latent consumers especially by advertising its new products like the kindle fire through the website. Adoption of cyber marketing is advantageous since it appears as the fastest site therefore; it empowers the party in minimizing its cost plus aids it in reaching its substantial customers (Lim & Taylor 86).
Bezos idea on the cyber market considered the fact that Amazon’s divisions are based on its actual procurement comportment. The segmentations majors on the consumers thus; allowing the company to convert visitors into long-term, great –assessment clients. The case study on One E-Store to Rule Them All’, it is unbelievable on how the world’s social media had taken part in business organizations thereby, Amazon CEO understood of how important cyber marketing is crucial in the marketing strategy. Amazon being a large scale organization involves internet presentation since it is an essential process which brings into line on how the clients make decisions on purchasing. The decision made by Jeff Bezos will ensure that there is a strong relationship between the business consumers plus projections through the low-price personalized communication (Schermerhorn 88).
With the cyber marketing one is able to open for the organization at any time with no worry on store opening hours as well as overtime payment. Social medial is cheap and easily accessible thereby Amazon will sell it kindle fire product with ease. The internet is able to convince business of convenient consumers since they can easily browse the staff online at any place and place and order. Bezos considers various factors dragging the company down. For example, cost because marketing the product online is cheaper and effective than on physical sales (Lim & Taylor 82).
Cyber marketing is always a good idea for every organization the management to personalize offers to the consumers this is by building the profile of the purchasing history and preferences. The internet opens a platform for more consumers since it is accessed by a wide range of individuals globally. Amazon’s CEO ensures that Customer service is the provision of services to the consumers after a purchase or before. The major concern on the customer service is for the business to assigns to customer services relative to the components such as pricing and innovation. It is the client service which determines how customer behaviors are contrasted to business purchasing altitude, but the ultimate focus for the organization on consumer goods and services. According to the case study, Bezos encourages the shareholders on motivation as one thing which drives customers on decision making and behavior. It is the expression which presses an individual enough thus, leading them to the want to satisfy them, thus impacting the market positively (Schermerhorn 92).
One of the noble advantages of the Amazon in reference to the case study is that, using social media is that it facilitates the process of communication by enhancing information discovery and delivery. The links between the sender of the information and the recipient of the message have become very easy, divergent and faster than the traditional means. Due to their real-time and interactive nature, the social media offers unparalleled opportunities for the customers to communicate with companies. Also, some of the companies can use the Internet to manage their customers and source information regarding customer feedback and possibly the number of times their most trusted customers visit their stalls (Goldfayn 145)
In addition, communication runs down even to the government agencies. For instance, we can have the health ministry of a certain government posting information relating to some health caverns using the Facebook or the Twitter handle. The information communicated might include the need for evacuation from some areas (Goldfayn 145).
Work Cited
Schermerhorn, John R. Management. Hoboken, N.J: Wiley, 2011. Print.
Ghorbani, Ali. Marketing in the Cyber Era: Strategies and Emerging Trends. , 2014. Internet resource.
Lim, Paul J., and Taylor Tepper. "Sizing Up Tech's Titans." Money 44.1 (2015): 80-85. Business Source Complete. Web. 30 Oct. 2016.
Goldfayn, Alex L. Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (that Your Company Probably Doesn't). Dallas: BenBella Books, 2011. Internet resource.
