Sushi restaurants industry in the US
Industry size
Sushi restaurants in America have gained popularity since 1980s where the California roll was introduced which included an avocado, some pieces of meat and some cucumbers (Issenberg, 2008). The California roll was a bit different from the American roll and thus many people were pleased by this roll which ensured the sushi restaurants became popular. Sushi restaurants ensured their prices were a bit lower but due to competition from other substitutes the restaurants have faced competition (Issenberg, 2008). IBIS World experts suggest that Sushi restaurants are growing annually and the growth is expected to rise since they are coming up with more products which are loved by the American people. The restaurants have become established in the American food market and thus the industry size is expected to increase since the restaurants are making more profits. The industry was fragmented such that the restaurants were privately owned were mainly small scale businesses unlike today where the restaurants are big and compete with other restaurants that were established earlier.
Maturity
Sushi restaurants have grown since 1980s when they were established. The restaurants were established as small businesses but with time the businesses have developed and thus compete with other large businesses in the American food industry (Issenberg, 2008). Sushi restaurants have grown and developed in a positive manner since they have established their market even though they are mainly owned by non Americans. The restaurants are affordable and thus many people would prefer having dinner in the restaurants therefore showing that people love the restaurants. This indicates that the restaurants have grown despite the high competition in the food industry (Issenberg, 2008). Revenue is expected to be on the rise in this industry despite the high competition sushi restaurants face as they compete with other industries in the food industry as the IBIS report suggests.
References
Issenberg, S. (2008). The sushi economy: Globalization and the making of a modern delicacy. New York: Gotham.
