Your Home Is a Good Place Inc.

Bill Norwalk comes from a very humble background of three children in a family that has less to show off in regards to his parent’s achievements but decides to offer a solution to the problems that mostly affected him from his neighborhood. Norwalk from Ohio knew nothing but just doing what the normal children do in their villages as he grew up. Norwalk went to the Miami University and graduated with a degree in business which was part of what made his future different (Coulson and Swanson, ND). Like anyone who has already completed college and optimistic about his future, he joins in construction jobs which finally lands him into being a successful constructor in future. Before joining the construction industry fully as a career, Norwalk was a DJ where he hosted a number of activities such as weddings and bars. Through his talented commitment, he got customer loyalty and this brought in a new phase in his life. Regular recommendations and referrals to take various steps forward increased his expertise and experience. Various individuals suggested and convinced him to take up the jobs of installing music systems to supplement his income (Coulson and Swanson, ND). Through these jobs, Norwalk was always the kind of person who never did anything halfway but ensured that he completed the jobs to customer satisfaction. This is a vital skill which transforms his future to higher levels of starting his own successful business in his neighborhood.

When Norwalk joined the construction business after being employed for so long, there were problems which needed urgent solutions and his talent and skills, he had the perfect solution to the problems. Constructors on the ground had various dislikes in regards to customer service which is vital for customer creation. Poor constructions were carried out but this never disappointed the customers but something had to be done to make the customers more satisfied with their work. Various customers never had an idea of what they really wanted and that presented a challenge to them on the end results of the construction (Coulson and Swanson, ND). Norwalk designed a way to ensure that every situation had a solution and he took the initiative to showcase good customer relationship and make his customers more satisfied. Ideally, this move brought together the demand and supply to present a totally new ideology for a problem. The birth of the company Your Home Is a Good Place Inc. was the solution designed to offer solutions to these problems. Having a one stop shop to cater for every consumer need presented a valuable way to improve the minds of his consumers more than he did on his part. Combining different professions for the best results was a classic move to benefit both the investor and the constructor.

In this kind of business, competition is inevitable since according to research data, more house units were constructed compared to any other kind of business. Using adverts to create awareness of the company created a good opportunity for the business growth but according to his contact list, many of his customers were ladies thus a question why were men not interested in the type of solution he was offering. Conducting various advertisements to attract more members into his business seemed like a possible strategy to win the market (Coulson and Swanson, ND). Creating a reputable business with the banks enhanced his continued success.  Having a neat environment at the end of the day seemed like the best customer attraction strategy and this in a way helped the business grow. Every person would prefer to walk in a clean environment even if there is still work in progress and this was a solution for the consumers. Working on a timeframe presented an opportunity for Norwalk’s business to thrive but lacked the manpower to make that happen. Giving customers a complete work schedule for billing also engaged the customers to be timely at making payments. The possibility of expansion to other cities and towns and in this case Michiana provided an opening for the business but joining new firms could present a new challenge. 

For a successful business, Norwalk should partner with certain businesses such as the architect related in order to create referrals as the best constructor to develop the designed homes (Coulson and Swanson, ND). Showcasing his works using the media cannot create a customer base like it is required but it creates an awareness that might be useful in bringing members on board. Certain skills are also important in creating a wide market for his products. For example, having to hire another supervisor might seem as an expensive move but will ultimately increase the level of work done on a daily basis. Also, a consultant can be a good investment as he/she will oversee that the construction activities and budget are within reach and they bring a rather big return into the business. Having six employees in his business is not enough to create huge revenue since the less the number of employees the more the workload and this might bring delays in the final results (Coulson and Swanson, ND). The chief of operations currently did not operate to the maxima and this can cause the business less active. Having serious individuals on the ground can be the best option as this enhances the business capability to do something within the shortest time possible.     

The kind of business that Norwalk has designed can generate a lot of income compared to just offering construction solutions. Contracting from scratch to completion needs a lot of investments but these investments can be wasted if the target market is not approached cautiously. Targeting the social network to his advantage can bring in new clients. This strategy can be vital to creating a huge income since most people are glued to social networks than they are in real life. Integration is also very important to diversify the business with one goal of making it successful. The major group for his type of business is the construction industry and so looking for interests such as exhibitions within his limits can offer a viable return. Most people tend to concentrate on a single common goal but finding solutions to specific challenges is also important. On promoting the business, a one on one or business to business promotion can be a success and save the company some revenue. Business to business tends to have some favorable response when clients need solutions. For example, partnering with renowned businesses will slash down expenditures on promotions as it does not require capital to communicate a business idea with the specific businesses. Norwalk is well known for his liking of being an independent thinker but allowing others to invest in his ideas can be beneficial as exchanging ideas assists in coming up with the best solutions.

 

 

 

 

 

 

 

 

 

 

Reference

Your Home Is a Good Place Inc by Kevin Coulson and Zane Swanson, ND.