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Virtua organization is primarily a nonprofit generation organization for healthcare system

Healthcare Management

            Virtua organization is primarily a nonprofit generation organization for healthcare system USA New Jersey which operates a series of hospitals, physical practices, surgery centers, fitness centers and so more that regard to healthcare (Vitua, 2016).  The hospital branches for Virtua Health Centre are situated in mount holly, Marlton, Berlin as well as Voorhees.  In South Jersey, virtua hospital is the largest healthcare provider which is associated with quality and affordable healthcare services.  The major headquarter of virtua hospital is situated on the campus of Marlton. The organization interests me because despite it being a nonprofit generation company it provides primary as well as secondary healthcare services.  The hospitals cater for both in patients and out patients   that providing an expended range of medical services to the New Jersey communities. In addition, the operations of the organization are interesting because its major philosophy is centered on the well-being of the patients.  This, therefore, makes the organization a patient-centered corporation which is essential in illustrating its social responsibility nature (Vitua, 2016).  The corporation’s philosophy is also focused on the employees as the organization recognizes their contributions and importance towards achieving its goals.

The organization began in 1885 in New Jersey as the West jersey healthcare in Camden location. The organization was involved in a merger with alliance memorial health in 19998 which created virtua healthcare as the largest provider of healthcare in south jersey.  Richard miller who is the present CEO and present of the organization was involved in leading the merger. He instituted the concepts and the currently utilized values by the organization (Vitua, 2016).  In addition, he also led the adoption of their business strategy known as Six Sigma. This made Virtua Health as one of the initial healthcare structures to utilize this strategy as its main technique for solving issues.  Virtue’s stated philosophy is aimed at providing the best experience to its patients via its own developed star initiative.  Through this initiative, the organization tries to exercise healthcare that is quality as well as medical services that are outstanding (Vitua, 2016).

Star initiative was launched in the year 20 two years after virtua health and provide the employees of the organization conception. The purpose that was behind the star Initiative was to generate and provide its employees with a stable framework in order to carry out the philosophy of the corporation (Vitua, 2016).  The philosophy holds that the company is responsible for the provision of outstanding healthcare experience to its patients. The philosophy is supported by five ideas as each of the ideas is represented by a single star (Vitua, 2016). The five elements of the philosophy include caring culture, excellent services, best individual, highest clinical safety and quality as well as resource stewardship (Vitua, 2016).

The hospital branches are divided based on different roles which make their services more advanced and characterized with quality. The use of the differentiation strategy is effective in ensuring that the corporation’s objectives are achieved efficiently.  For example, the Camden healthcare center provides outpatient services and through these services the patients have the opportunity to access other services like podiatry, dentistry, cardiology, wound care and others (Vitua, 2016). This, therefore, acts as a healthcare emergency center where the corporation permits the patients to visit them as soon as they are experiencing any medical issues. However, since the institution is not a general hospital complex   attention patients are transported to a different facility of the same organization for care. The hospital is also well known for expertise surgery services, rehabilitations as well as physical practices.  The operations of the organization are thus based on a wide range of services which helps in serving the patients better.   The corporation employees highly experienced and specialized profession as they believe in safe and quality care for everyone.

Virtua hospital is a multiple-care system for healthcare services where driven and talented professionals are responsible for delivering the highest and quality care to all the patients. The virtual healthcare organization experience stands as Virtua’s journey to becoming the leading healthcare in loyalty as well as customer satisfaction.  The company’s mission that virtua is involved in helping individuals to get well when they need the medical attention, get well as soon as they receive the services as well as staying well after the treatment (Vitua, 2016).  The organization’s mission is crucial in showing the concern of the organization at depth as it is based on providing quality health and ensuring that the good-being of individuals is observed at all times. The corporation’s vision stands as virtua being the premier option in wellness and in health (Vitua, 2016).  This has thus been effective in illustrating the company’s direction for both short and long term goals.  Virtua’s credo is providing genuine as well as caring healthcare services all the time (Vitua, 2016). The corporation believes that each interaction is a chance of building better relationships as well as loyalty via anticipating needs, listening, engagement as well as collaboration.  This is facilitated by the five stars intuitive which provide direction and guidance for the corporation. Through this, a well developed working structure helps the employees is delivering quality healthcare experience to the patients.

Virtual main physicians act as healthcare coaches by listening to the needs of the patients and their concern and helping them in developing the best decisions in regard to healthcare.  Virtua care ensures that their patients are able to access to ranges of specialists as well as services. This, therefore, involves the provision of educational programs with management topics as well as the best management options.  With healthcare access at the hospitals, the physicians ensure that the progress and lifestyle changes are observed regularly (Mervio, 2013).

The employees are opted for based on their qualifications and not based any form of discrimination. The company structure is a flat structure. In this form of structure there is one individual at the top and everyone is expected to report directly to them.  This form of structure ensures that there is developed communication, improved staff organization, low costs of operation, simple decision making and well-defined functions for every organization (Mervio, 2013).  However in virtua there are different managers where the staff’s reports to as the management form is the matrix management structure (Friedman, Savage, & Goes, 2012).

Virtua health is additional effective in medical care provision due to the utilization of technological advances in its treatment.  In 2004 the organization announced its alliance with medical imaging global provider known as GE healthcare. The alliance was purposed at ensuring that virtua health provides medical imaging, and information technology healthcare services. The alliance helped in providing Virtua with fresh technologies and equipment which are essential for diagnoses process as well as treatment.  The stated purpose of GE is that via the sample provided by Virtua their fresh technologies and designs will adequately set healthcare industry benchmark. The organization additional announced its developed partnership with the children hospital that is located in Philadelphia which is aimed at providing pediatric services to all the facilities of Virtua in Voorhees and Mount holly. The employed physicians at the children’s hospital according to the partnership are responsible for providing inpatients pediatric services at virtua facility, intensive care for pediatrics as well as pediatric emergency services provision.  The corporation is well equipped with resources that are generated through merging as well as partnership which helps in ensuring that the organization attains its social responsibility of providing healthcare services (Friedman, Savage, & Goes, 2012). 

            In conclusion, my opinion is that Virtua healthcare organization is effective.  This is because healthcare should be based on general care as well as the improvement of health services which should be emphasized.  The organization observes the following major process that is crucial in the provision of quality and safe healthcare.  This includes the ability to detect health issues, maintain healthy, diagnosing illnesses, treating the diagnosed illness and the provision of good end of existence. In this processes the patient should always be viewed as a value co-creator and the processes improvement.  The organization is effective due to its general willingness to provide safe and quality care. This is accomplished through the employment of specialists in all the hospital locations.  The professionals help in ensuring that the concerns of the patients are observed through the provision of better treatment. In addition the specialists are additionally responsible for ensuring that illnesses are diagnosed and treated accordingly.  The health of patients is the major concern of the organization in general as it aims at ensuring that the fitness of individuals is maintained.  With the provision of adequate services and a favorable working condition and relationships between the patient and the physicians the capability of achieving the organization vision is boosted.

 

 

 

 

References

            Friedman, L. H., Savage, G. T., & Goes, J. (2012). Annual review of health care management: Strategy and policy perspectives on reforming health systems. Bingley, U.K: Emerald.

Mervio, M. M. (2013). Healthcare management and economics: Perspectives on public and private administration. Hershey, Pa: IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA.

Vitua. (2016). Virtua Careers. Retrieved From https://www.virtua.org/about/careers

Vitua. (2016). Virtua Voorhees Hospital. Retrieved from https://www.virtua.org/locations/voorhees-hospital

            Vitua. (2016). Virtual Memorial Hospital. Retrieved from https://www.virtua.org/locations/memorial-hospital

Vitua. (2016). Virtua Health for Life.  Retrieved from https://www.virtua.org/

1548 Words  5 Pages
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