Volunteering in congress campaign

The reason for choosing to volunteer in congress campaign over ballot proposition campaign is that congressional campaign presents an opportunity for a broad experience. This is informed by the myriad of challenges in the process which offer an experience that is unique, which will help in developing and improving my critical thinking and skills for logical thinking. The opportunity involves being tasked with solving problems that are likely to change the outcome in terms of poll number for the candidate.   In addition, the candidate of the congress seat has more opportunities for ensuring that various challenges being experienced in the community are addressed through legislation. The candidate can also gain support from community groups to change various policies.

The policy objectives and beliefs of the candidate are anchored on the service for the voter, trustworthiness and rule of law.  The candidate seeks to have an influence on policy shift relating to current issues affecting the society including healthcare funding, sustainable education, immigration, equal pay and taxation of the middle –class citizens.  The candidate aims at influencing policy change to have a comprehensive reform on immigration to attain citizenship that maintains any immigrant family together.  The other objective is to push for a universal program for heath care and build political coalition that will makes this possible.  Fighting for equal pay across the country is noble course embraced by the candidate who aims at ensuring that all employees are accorded equal pay without any discrimination including paid family leave and general affordable childcare. In addition, the candidate believes that middle-class citizens should be protected against increment in taxes but such increments should be applied to ultra-wealthy individuals. The aim is to reduce the growing gap between the rich and other persons in the society and which can be achieved through tax rates adjustments.

 The candidate is superior to his competitors because he is well branded which makes it possible to make a good first impression in the campaign trail.  The candidate and his graphical branding are at the forefront in the campaign effort. That kind of branding depicts trustworthiness since it can easily be understood by voters, so that they understand what the candidate represents.  The message of the candidate resonates well with the interests of the voters since his objectives represent issues that affect their lives. The confidence portrayed by the candidate and the message of hope provided for the candidates affected by the highlighted issues gives him a competitive edge since voters are able to relate with them. His sociable character enables him to interact with voters with ease and sell the policies at all social levels in the state.

 The structure of the campaign involves a dedicated team of staffs whose roles and functions well spelt out.  A campaign team is very important in making decisions, carrying out operations and making the process manageable and even fun for all the members and especially the candidate (Schofield, María, Jee & Ugur, 104).  The structure involves the campaign chairperson, managers, fundraiser, volunteer coordinator and consultants. The campaign manager takes the leading role on all matters and work closely with the candidate. He oversees the functions of various campaign managers and other team members and he serves as the intermediary between the staff and the candidate. The campaign managers are allocated various regions where they oversee the local campaigns. The fundraiser is tasked with organizing a team that will raise the funds needed by looking and gathering various sponsors and supporters.  The volunteer coordinator is tasked with managing volunteers and their workload so that things run smoothly.  The consultant assists in strategy development and in the communication efforts.

The strategy for this campaign involved branding the candidate, a communication tactic and a website with invested content.  The branding strategy involved making a trustworthy image that creates a good first impression and aligning the message to what the candidate stands for. The communication strategy involves developing materials that tell the voters the story including flyers and brochures that match the branding.  The strategy also involves active use of social media and investing in the right content through bloggers who engages the electorate.  The website allows for voters to search the candidate and make his candidature legitimate. Holding political rallies is a major strategy for meeting the voters at community level.

My roles major involved creating awareness of the candidate by displaying the candidate objectives and beliefs using various materials like flyers and brochures. Other roles involve making the presence of the candidate to be felt during community events and engaging people in social media. This aligns with branding the candidate and improving communication of the candidate manifesto.

Campaigns are important aspect of political systems if the perception and decision of society is to be influenced. Within any groups, election into political positions has an impact on them and people aspire to make the right decision for such positions. Campaigns require effective strategies, structures and support for them to have impressive impact on electorate.  Political system is therefore, a significant aspect in the fabrics of any modern society.

Works cited

Schofield, Norman,  María Gallego, Jee S. Jeon, and Ugur Ozdemir. Leadership or Chaos: The Heart and Soul of Politics. Berlin: Springer, 2011. 104