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Case Study: Fyre Festival. and Integrated Communications

Assessed coursework: To what extent is service brand meaning socially constructed amongst customers? Apply to the case of Fyre Festival. Required Article: HENNIG-THURAU: The impact of new media on customer relationships. Highly recommended: FYRE (Netflix documentary 2019), Fyre Fraud (Hulu documentary 2019) Recommended: Lecture: Integrated Communications Book: Chapter 8