THE IMPORTANCE OF MISSION STATEMENTS

1. BB&T Vision and Mission Statements

The corporation is one of the best financial services to a number of global clients who have over estimated 200 billion in terms of asset and more so in the market capitalization by 2014. The way they envisioned their statements is another exemplary things they have learned and still guard as their pride to prosperity. The company is based in Winston-Salem, North Carolina indeed to the mission statements are not just mere writings to be memorized but also to be acted upon and the significance of it given more efforts it deserves (Pearce & Robinson, 2015). Nonetheless, they have been cons to this and equally pros too, they are capable of shaping all organizations cutting across profitable and nonprofit organizations (Pearce & Robinson, 2015). The one big advantage of BB&T is that it makes the company personnel feel like they are at liberty to diversify what they got and well skilled for alongside with the classic mission statement (Chun, 2001). The building blocks outlined in the philosophy of the corporation is a sure way of shaping success in any company. That is one of the importance it cannot go unnoticed. Adhering to these very values will cast a shadow of success not only to the company but to the individual employees who are part of the company products too.

BB&T has a value driven organization, it is arguably one of the very few financial institutions who have clearly demarcated vision and mission statement we have in America. For the longest time thy have relentlessly maintained their stated values and for that reason, each and every employee is familiarized with the company goals being reflected in the mission statement (Chun, 2001). The commitment to clients, personnel and stakeholders is real however, it could have been better for the management to always embrace ethicality at all levels (Chun, 2001). Sometimes it may be crazy to achieve some things but with persistence and order, you will surprise those thought otherwise. At the top notch of the corporation is to make a better universe to live by in regards to being vibrant economic and financial shapers. By tagging along developing each other and finally gaining moment in terms of work fulfillment BB&T would have to face the right side. Similarly, employees who are valued by their company and they are aware of the significance of them being at job and side effects of them not actively participating in company growth.

2. PERSONAL SWOT ANALYSIS

My main goal is to best when it comes to managing my financial grounds and achieving notable breakthrough

My Strengths

Having been nurtured to love and devote concern to financial growth since my tenure at the campus, my strengths come from the diverse number of financial giants. Creativity has been part of me and together with inspiration in me definitely they are prevalent strengths in me. Positivity is another strength which I am always bound to see when studying and analyzing the financial markets figures. I believe the positive way of thinking is a good opportunity when settling for financial option plan (Thomas, 2006).

My Weakness

 Speaking freely in public is not what could be a good tool especially when expressing matters which might be deemed personally associated with emotions. It is a weakness I plan to turn around and transform it into opportunities, by only dwelling on matters which does not tarnish or in some way lower your public appraisal positivity. My professional wardrobe is something which is wanting and not only has my colleagues acknowledged that I know too about that for sure. Persistently negotiating for a deal has dive me for the longest time as I can remember, it should be always client first. My competing factor has to be the time dedicated for me and the time it should be divulged to my vast clientele base.

Opportunities

The banking and financial industry have a number of opportunities for me, my professor who so much inspired me still has a profile of my performance and never fails to acknowledge when I go the right or the wrong way. My former colleagues and alumni who later some turned to be associate still got my back and the frequent meetings make it look to have greater future. St. Luke hospital in West of Birmingham who for long we have been associates in helping sort liquidity issue present notable opportunities up to date. With the current buzz of social media of which I am well present, this is my opportunity to seize the marketing opportunities for our company bearing in mean the passion and weighty influence base I have got.

Threats

Capital to commence new projects is one of the biggest threats one could be faced with and I am not different either. Lack of time for proper concentration has demeaned a hefty of chances to the helm of financial rising, this is the huge elephant in the room we always fail to acknowledge. Fear of failing while trying new developments is a hindrance to achieving success and surprisingly it still clouts my threats list (Thomas, 2006).

Outcome List

The whole outlines are going to uplift the mission I had planned for a long time with reinforcement of turning around weakness into strengths whilst transforming threats into opportunities. The social media platforms have opportunities for which with a clearly defined strategy I can achieve a lot in quest of bolstering my career development. Being courageous financial advisor and analyst has to come along with the positivity of which you should instill the client to win his heart and with convincing and arguably workable timeline. Looking forward to the accomplishment of such since we all know how that could be another strength to be maximized.

3. VERTU: NOKIA LUXURY MOBILE PHONE FOR THE URBAN RICH

Synopsis of the situation

Vertu in collaboration with Nokia saw the growth of luxurious mobile gadgets by the wake of 2011 majorly shaped by the fierce and overwhelming coming of Android phones. Moreover, the time was all good for the touch phones hence making button touch gadgets almost worthless in the prevailing market (Wong, 2011). Newly hired Elop from Microsoft made a major turning and completely impacted how the performance could be seen since his entry. Nokia mediocre services received a major awakening.

Generally on the Global basis the company earned the three operational segments, with this came the products lines which include Signature, the Ascent and finally the constellation. At first, The Vertu got customized with breathtaking leather complete with exquisite jewelry design (Wong, 2011). This is a type of phone possessing over four hundred parts contrasting the usual fifty parts; it was a piece of gorgeous design no doubt.

 

Alternative solutions

Creating synergies with the well-established brands presented itself and by 2007 it began realizing this as more of actualization was in progress (Wong, 2011). Partnering with the Ferrari to launch more series into the market was something they would have never wanted such chance to dodge them. Meeting the local needs, vertu specialized in the handwriting software’s which it was well embraced in Japan, Korea, and China as well. It is clear that a solid representation of the local market needs will definitely aid the company in quest of developing relevant products. Brand strategizing in the time of recession period is perfect and best remedy in search of a solution.

 

Selected solution to the problems

The shift to touch-screen smart phones was ignited by iPhone introduction of new brands, this would need Vertu to dwell in such direction to avoid tarmacking. By then, almost all the competitors in the industry were focused on the triangular shape of gadgets. Therefore, the idea of making factor phones headed by Nokia is much welcomed considering that it will be equipped with a touch screen. The lack of market in the crowded Europe could opt for the eastern markets where growth and preference of handset is still in the making. In China, it is essential for every market jointer to establish an unwavering relationship with the brand and the locals.

Implementation

Nokia plan in implementation should mainly focus the three pillars which include smartphones, next disruption and finally the next billion. The implementation process has to start with what has been practiced and the actual results realized take Far East market for instance.

Conclusion

Being one of the luxury assets to proudly Nokia, Vutue has momently gained vast affluent customer around the globe. This is a clear indication of the future it is capable of, the management strategy really worked up to this point and clients need to see more of it being accomplished. We can all say that the time given to vertu by Nokia was worth and not distraction as it might be perceived on first look (Wong, 2011). The transformation from the typical Symbian to windows earmarked a major step and which it has proved to be resilient all through.

 

 

 

 

 

 

 

 

 

 

Reference

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Pearce, J. A., & Robinson, R. B. (2015). Strategic management: Planning for domestic & global competition.

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Chun, R. (2001). E--reputation: The role of mission and vision statements in positioning strategy.

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Thomas, M. (2006). Mastering people management: Essential skills for building a winning team. London: Thorogood.

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Kwong-Kay Wong, K.(2011, September 28). Vertu:Nokia’s Luxury mobile partner phone for the urban rich. Watertown, MA: Harvard Business Publishing.

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