SnapChat

Evan Spiegel is the entrepreneur behind the Snapchat mobile application. He has led a luxurious and privileged life with both of his parents who are lawyers. Just like the founder of FaceBook, he was brought up with technology whereby he got his first computer while at the sixth grade which gave him enough exposure to technology. Much of his school time was spent in experiments such as photoshopping. He also spent most of his free weekends at the art lab of a local high school. In addition, he also spent time in promotions especially in clubs and bars while he was still in high school (Swant 38).

Evan Spiegel joined Stanford University and met Bobby Murphy who was the co-founder of the Kappa Sigma fraternity. Murphy hired him in designing a certain online social network with much of the inspirations being obtained from Google. As a result, he developed his first project of online software that would facilitate the admissions of college students as well as the coordination of parents, high scholars and the counselors (Swant 38). The project soon collapsed but Evan Spiegel gained recognition from it. While at Stanford, he engaged in aggressive networking with an aim of meeting the influential people such as the executive chairman of Google and the co-founder of Intuit. His interaction with the prominent and co-founders enabled him to get a job at the tech company at Scott while he was still a student. Evan Spiegel has loved a luxurious lifestyle whereby he bought a car worth $75, 000, getting in lavish parties and other expensive hoodies (Swant 39).

The basic idea of Snapchat was developed by Evan Spiegel, Murphy and Brown. It started as a school project at Stanford. The initial name was Picaboo which was based on enabling the users to communicate using short-lived images. This idea was presented to the class and with the help of Murphy, the source code of the program was written down. The launching and re-launching of the project was done in 2011 with the application being given the new name of Snapchat. The application soon gained popularity and developed into a mixture of both the private and public content messaging app (HEMPEL, JESSI, et al 1).

The spontaneous growth of Snapchat has been marked by various improvements. First, in 2012, users were sharing photos with the images sent per second. Evan Spiegel however cited some problems because Snapchat was facing some difficulties in delivering some images. Furthermore, Snapchat was only compatible with IOS operating system and this locked out the android users ((HEMPEL, JESSI, et al 1).

Snapchat for android operating system was released in October 2012 which included some added abilities such as the sharing of video snaps. In June 2013, an updated version of snapchat was released for IOS. Some speed and design advancements such as double tapping to reply, swipe navigations and an improved friend finder were introduced. The Snapchat also released the snapkidz which was a Snapchat designed for children under the age of 13 (HEMPEL, JESSI, et al 1).

In 2014, the Snapchat was further developed to enable chatting via a video call. The update also allowed the Snapchat users to share ephemeral texts while saving the important information. Finally, Snapchat managed to acquire an application called Looksery which allows the users to utilize various specific photoshopping graphics. From the statistics published for Snapchat’s progress, it is estimated that users have sent 6 billion videos each day (HEMPEL, JESSI, et al 1).

 

 

 

 

 

Work cited:

HEMPEL, JESSI, et al. "3, 2, 1 Countdown To The Snapchat Revolution." Fortune 169.1 (2014): 82. Business Source Complete. Web. 25 July 2016.

Swant, Marty. "Evan Spiegel Executive Of The Year." Adweek 56.41 (2015): 38-39. Business Source Complete. Web. 25 July 2016.