Questions We Can Help You To Answer

Paper instructions:

Please read the case Pets.com, and analyze the case based on the following questions in order to rejuvenate the marketing strategies for Pet.com.

1. Please provide a thorough SWOT analysis with detailed and logical reasoning for each
item of the SWOT you have identified.
2. Based on the SWOT analysis, please identify target market(s) (be specific) and provide
positioning statement(s) for each target market identified. In addition, you need to justify
why such targeting and positioning strategies are chosen.
Note: I already attached positioning document with this order. 
3. Provide at least two objectives for the new marketing mix strategy to rejuvenate the
existing unsuccessful marketing strategy. Remember the criteria for good objectives (SMART).
Please explain and justify your objectives.
Note:  marketing max are Price, product, place, and promotion
4. Based on your objectives in question 3, please provide at least three supporting tactics for each of the four elements of marketing mix. Please explain and justify each tactic.