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making key decisions to operate your new company in the host foreign country. You will conceive a new product or service for your company to produce and market in the host country. You will choose a company, a country, and basics of a new marketing mix

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making key decisions to operate your new company in the host foreign country.  You will conceive a new product or service for your company to produce and market in the host country.  You will choose a company, a country, and basics of a new marketing mix with consideration of the culture and political economy of your country

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