Questions and Topics We Can Help You To Answer 

Choose one of these three topics, you are required to address only one:

For one company or brand of your choice (other than your own organisation or one that has been discussed in any detail in Discussion Forum 2) critically assess how any two elements of the marketing mix (or extended marketing mix) are utilised. Base your answer around suitable marketing theory, terminology, frameworks, models etc. Include discussion of how the selected elements are integrated with each other and with other elements of the mix. 

Critically evaluate the concept of branding, with examples. How can branding be used to create sustainable competitive advantage?

Compare and contrast the concepts of business buying behaviour and consumer buying behaviour. Using examples, show the impacts that the differences between them have on the conduct of marketing practice.