Questions and Topics We Can Help You To Answer:

Read the case study on Sat & Co. 

Consider how market orientation impacts business performance and the strategies which help organisation attain a strong market orientation.

Address the following issues/questions:
Based on the Sat & Co. case study, analyse the relationship between market orientation and business performance. What critical success factors are related to achieving market orientation? What impact do they have on an organisation’s competitive advantage?

As a marketing professional, what strategies would you recommend to Sat & Co. as the most appropriate for achieving market orientation?

Be sure to include specific references to at least two peer-reviewed journal articles to support your assertions.