Questions and Topics We Can Help You To Answer 

1. Which form of learning (i.e., classical conditioning, instrumental conditioning, observational learning, or cognitive learning) best explains the following consumption behaviors: (a) buying a six-pack of Gatorade water, (b) preferring to purchase jeans at a Gap Store, (c) buying a digital camera for the first time, (d) buying a new car, and (e) switching from one cell phone service to another? Explain your choices.
   
   2.  Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: (a) changing beliefs about the brand; (b) changing beliefs about competing brands; (c) changing the relative evaluation of attributes; and (d) adding an attribute.