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The brand manager for Modern Foods, Inc. is finalizing plans to launch a new version of the company’s fruit juice product. She has decided that the retail price for the product will be $15 per case. The structure of margins in the industry is such that wholesalers earn a margin of 20 percent on sales to retailers, and retailers earn a margin of 30 percent on the retail price. Modern Foods has a policy that requires all products to earn a 40% margin on the price to wholesalers.