Questions we Can Help you to Answer

Paper Instructions:

Questions for Discussion
1.What is the key problem Calyx Flowers is facing and how should they address it?
2.Which attributes are important to people when they buy flowers?
3,Is the flower market homogeneous or are there different customer segments? If yes, 4.what are these segments? How do they vary in their motivation for buying flowers?
5.To which segment can Calyx Flowers deliver superior value relative to the competition?
6.-How should Calyx Flowers reach its target customers?