Questions we Can Help you to Answer

Paper Instructions:

Compare and contrast Fujitsu and Dell for each of the following four dimensions in their recent Macorm programs in the Japanese market:
1. Targeting & Positioning
2. Message appeal
3. Mixture of Marcom tools
4. Media and vehicles
l Collect relevant information and pay attention to whether it is updated. You need to use
most recent information (ideally, 2017-2018) to complete this task.
l Present the findings regarding these dimensions for each brand first, and then compare and
contrast them