Estee Lauder Lipstick
Part 1
Estee Lauder is one of the dominant lipsticks currently in the market. The lipsticks are available in retail shops, online shopping websites and retail stores. This type of lipstick dominates in both Amazon and Ebay websites. The lipstick ranks high on search engines, due to the use of key words, and attractive brand name (Estee Lauder, n.d). Estee Lauder is one of the dominating brands, and is very well known in different parts of the world. However, the name of the lipstick makes it stand out, because of the description given to the lipstick. The brand is name is followed the name ‘long lasting lipstick’, which allows website analytics to easily rank the product high, on the search engines of both Ebay and Amazon.
Part 2
Estee Lauder uses the phrases long-lasting lipstick, in order to easily attract the buyers’ attention to the product (Estee Lauder, n.d). On the other hand, Coty lipstick and L’Oréal Paris’, Matte lipstick, consequently use the term Coty, which means contract of the year, as a means of attracting the attention of the buyers, and making them think twice about the name before buying the lipstick (Coty Lipstick, n.d). On the other hand, Matte lipstick, uses the phrase matte, to attract the attention of the buyers, as the word matte means a colour which is used for finishing (L’oréal Paris, n.d). This consequently makes matte to stand out, as it allows ladies to look great after applying it on their lips.
In order for Estee Lauder to rank higher in google and other website search engines, it may need to use words such as, high quality lipsticks, or glowing women lipsticks (Estee Lauder, n.d). This is basically because women mostly search for high quality and glowing products on google and other websites search engines, hence doing this will allow the product to rank higher on the search engines.
References
Estee Lauder (n.d). Retrieved from: http://www.esteelauder.com/makeup/lipstick
L’oréal Paris, (n.d). Retrieved from: http://www.loreal-paris.co.uk/products/make-up/lip/lipstick.
Coty Lipstick, (n.d): Ebay. Retrieved from: http://www.ebay.com/itm/Coty-Lipstick-Various-Shades-/172796622485
