Questions We Can Help You To Answer

Paper instructions:

Please read the case, then answer the following subset of the case questions.  Please number your responses and write at least 200 words, total.

The case is in the CB5 textbook.  Here is a link to an electronic version of the case

You may find it helpful to watch the following video about IDEO
https://www.youtube.com/watch?v=16p9YRF0l-g




Questions:

1. Where does IDEO get inspiration for its product designs?

2. What kind of value do you think successful products deliver to

consumers?

3. Why do you think having a product that simply works doesn’t

always translate to consumer acceptance?

5. Do you agree with Edison’s observation that “genius is 1%

inspiration and 99% perspiration”? Explain your answer.