VERTU: NOKIA LUXURY MOBILE PHONE FOR THE URBAN RICH

Alternative Solutions

Since the first inception of Vertu phone, the standardized marketing of the brand around the world ought to be shifted to more of customizing to the local market where they embrace the diversity of cultures. Asia, for instance, is known for embracing what have the taste of their locality, building a brand with a complete reflection of the Asian people will not only gain a media coverage but also a rise in the number of sales units. This is known essentiality when conducting business in China and this would be a great alternative opportunity for Vertue to triumph. Another option which is viable for the brand growth is the creation of synergies with some of the well-established brands so as to make a rigid stand in the market courtesy of recognition (Wong, 2011). Consequently, meeting the local market needs embraced in parts of Japan and Korea. This would offer a proper marketing plan and furthermore aid in quest of developing even more relevant brands.