Questions and Topics We Can Help You To Answer:
Paper Instructions:

Choose one of the ASG products from one of the three product lines provided for the youth product line for ages 10 and up or children’s products for ages 5–9. Do some investigation as to the current marketing mix of the children’s or youth product line you chose using the CSR database information and evaluate the marketing mix as you ascertain it to be for the products.

Checklist:
•    Determine the existing marketing mix (i.e., the four P’s) for one children’s or youth product from the product line you chose.

•    Evaluate the existing marketing mix for the chosen youth or children’s product. Are each of the 4 P’s what they should be, based on the CSR database information, pricelist, reading, and your research online? Should ASG consider geofencing for promotion and possibly partnerships for greater promotion and distribution of the chosen children’s or youth product you chose?

•    Choose a brand’s product that directly competes with your chosen ASG youth or children’s product. How does the competition’s product 4 P’s compare?

•    ASG is considering changing their distribution (Place) and channel strategy for the entire children’s or youth product line. Analyze the CSR database and determine what changes might be recommended based on your analysis.

•    Support your contentions with data provided, your Internet research, and your readings.