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Twitter

Company Background
    basic info
    business model
    current strategy 
    analyzing performance ( ability to generate profit through earning, efficiency going towards the goals, financial statement)
    company management ( executive past performance)
    
Social media Industry background (compare and contract)
    basic info ( past, now, and future trend
    porter’s five forces
    PESTLE
    
SWOT
    negative?

Analysis — the company’s future
    how would future be like 
    why
    how to improve