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Paper Instructions:

Use relevant theories to critically analyses and illustrate how design thinking can add differentiation and competitive advantage to the 'fashion' retail industry.

In his article on "Harvard Business Review and Design Thinking", Brown points out, "simply put, 'design thinking' is the discipline of meeting people's needs with a designer's sensibility and approach, and a viable business strategy can translate into customer value and market opportunity. "Use relevant theories to critically analyse and illustrate how design thinking can add differentiation and competitive advantage to the 'fashion' retail industry.

Number of words：1100. At least 5 academic articles in the field of fashion management should be cited. (Please use academic sources only) 


Instructions for harvard citation format: 
https://www.mendeley.com/guides/harvard-citation-guide