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Paper Instructions:

2. SWOT Analysis
   This is where you analyze the firm’s internal and external environment. The internal environment is analyzed by identifying the firm’s strengths and weaknesses. The external environment is analyzed by identifying the opportunities and threats to the firm due to conditions beyond the
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   firm’s control (e.g., economic conditions, political instability, etc.)
   a. Strengths – What is the firm really good at and what resources does the firm have that sets them apart from their competition
   b. Weaknesses – What are the weaknesses of the firm
   c. Opportunities – What conditions/developments outside the firm provides an opportunity for the firm to capitalize on
   d. Threats – What outside conditions/developments pose a threat to the firm