Questions And Topics We Can Help You To Answer

Radio Shack

Consider focus, divergence, and a compelling tagline (pp. 39–41 Blue Ocean Strategy) and Figure 1-3 (p. 7 Strategy A View From the Top). (Reading Source is located below and is free to download on Kindle/Amazon on PC/Phone/Tablets)

Choose one of Radio Shack's products or services and analyze how well you believe they have employed these three concepts in the strategy for the product or service. For example, if you believe they have focused adequately, explain why. If you believe they lack adequate focus, recommend changes that you believe will improve the strategy, and explain why.

Please cite references if used. 

Title: Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant
Author(s): W. Chan Kim and Renee Mauborgne
ISBN: 1-59139-619-0      
Publisher:  Harvard Business School Press

Title:  Strategy A View From the Top 4th ed
Author(s): Cornelis A. de Kluyver, John A. Pearce II
ISBN:  13:978-0-13-214562-6                      
Publisher:  Prentice Hall