Questions And Topics We Can Help You To Answer

Psychographics are AIO (activities, interests, and opinions) measures. In this discussion, you will have a chance to utilize these AIO measures to create a psychographic profile. To do so, complete the following:

Select a particular product that is readily available and describe it.
Utilize the AIO measures, as described in your reading for the week (including pages 117–118 of your textbook), to create a profile for a typical customer of that product.
Identify at least two probable items within each of the areas for the profile that you create:
Activities.
Interests.
Opinions.
Note: The profile you outline may be one of many different profiles that are appropriate for the product.