Questions and Topics We Can Help You To Answer

part 1
How does your shopping behavior and purchase criterion differ for purchases made for yourself versus those purchases you have made as gifts for others? Explain.
References

Hawkins, D. I., & Mothersbaugh, D. L. (2013). Consumer behavior: Building marketing strategy. New York: McGraw-Hill Irwin.



part 2
What products (cars, household supplies, foods and so on) do you think generally are associated with brand loyal decision making and which with repeat purchase decision making? Justify your response.
References

Hawkins, D. I., & Mothersbaugh, D. L. (2013). Consumer behavior: Building marketing strategy. New York: McGraw-Hill Irwin.