Questions and Topics We Can Help You To Answer

part 1  Problem Recognition

Find and describe a magazine ad that you feel is particularly effective at causing readers to consult a web site. Think about print advertisements that are more complicated; as a result, a link to a website is included. Explain why you think this might be effective for the ad.

part 2  Consumer Dissatisfaction

Describe the last time you were dissatisfied with a purchase. What action(s) did you take? Why?


Hawkins, D. I., & Mothersbaugh, D. L. (2013). Consumer Behavior: Building Marketing Strategy (12 Edition). New York: McGraw-Hill/Irwin.