Questions and Topics We Can Help You To Answer

Please read carefully the OB in Action Case Study at the end of Chapter 3: Sergio Marchionne Undertakes Major Strategic and Culture Change at Chrysler Group.


Using your readings from this module, and at least two additional resources, evaluate Chrysler’s organizational culture by considering the following questions:

What are the observable artifacts, espoused values, and basic assumptions associated with Chrysler’s culture?
How is Mr. Marchionne trying to improve the PE fit of his direct reports?
Use the competing values framework to diagnose Chrysler’s culture. To what extent does it possess characteristics associated with clan, adhocracy, market, and hierarchy cultures?
Look up Chrysler’s mission or vision statement on the company’s website. To what extent is the culture type consistent with the accomplishment of their mission or vision?
Which of the mechanisms for changing organizational culture did Mr. Marchionne use at Chrysler?


Kreitner, R., & Kinicki, A. (2013). Organizational behavior (10th Ed.). New York: The Mcgraw-Hill Companies Inc.