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The Importance of Mission Statements

Questions and Topics We Can Help You To Answer

For Unit 2 there are 3 different assignments for this week:

1. Discussion Question:
Discussion Topic: BB&T Vision and Mission Statements 

In preparation for your Discussion topic, please read Chapter 2 Appendix, BB&T Vision, Mission, and Purpose in the Pearce and Robinson text. Post your answer in the Discussion Board along with your source citation in APA format.  
BB&T Vision, Mission, and Purpose statement is considered an exemplary Mission Statement. Please read it, comment on the positives and negatives of this statement, and defend your answer through APA citation. 

Take time to review the responses of your classmates and provide feedback to them. 


2. Learning Activity: Please see that attached Grading Rubric along with the attached Personal SWOT Analysis Template.

3.  Main Assignment- (Case Study Analysis Paper) : The Mission Statement

Please see the attached Case Study Rubric for the assignment along with the attached Case Study Analysis Template

Reminder that the discussion respond is due by Wed/Thurs and I will upload the 2 class mates responses just like last week.  The rest is not due until Monday May 2nd so you have plenty of time.

Let me know if you have any questions.  Thanks.

204 Words  1 Pages
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