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Case Study Analysis: Whole Foods and the Affordable Care Act

Questions and Topics We Can Help You Answering; 

Read the Case Study: The Whole Foods Alternative to ObamaCare, located on page 20 of the textbook.

Write a paper of approximately 750 words that will include three separate writing projects:
•The first will be a brief letter (approximately 250 words) in which you pretend to be John Mackey responding to a major supplier of Whole Foods that has threatened to terminate business dealings because of the controversial op-ed piece.
•The second will be a statement (approximately 250 words) that you will read at the next Whole Foods board of directors meeting to explain your decision to write the op-ed piece and your subsequent handling of the resulting publicity.
•The third will be your analysis (approximately 250 words) of whether Mackey's Op-ed article and his response afterward showed that he properly applied the four steps in the strategic communication process: ◦Identify the purpose
◦Analyze the audience
◦Consider the context
◦Analyze the method
◦Examine which steps (if any) he took and which (if any) he missed

173 Words  1 Pages
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