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Paper Instructions:

Trying to achieve market leadership and the status of a leadership brand seems to be an essential aspect of corporate success in today’s competitive business environment. Many authors feel that management leadership plays a determining role in the quest to build a brand that outshines the competition. Would you agree with these statements, please discuss this in detail. In order to support your arguments, give one detailed case study example of a Latin American, Chinese or Indian company that has management to achieve a best-case example of becoming a leadership brand. Please conclude your paper by giving a number of management recommendations of how companies can achieve leadership status. (please be aware, you could be a leadership brand in a very regional setting, i.e. it is not necessary for Europeans to know this brand, it could be purely an Indian, Latin American or Chinese leadership brand).