Questions and Topics We Can Help You To Answer:
Paper Instructions:

Select one brand (product or service) and analyze how that brand utilized a digital marketing strategy to communicate to its target customers during the coronavirus pandemic--in China.

The essay will include:

Identification of product or service; country of analysis; pre-pandemic marketing approach; pandemic impacted marketing approach (strategy and tactics); description of which basic marketing principles were either followed or changed; what new digital marketing practices may be continued post pandemic, and why.