Edudorm Facebook

Gourmet-Online

 

Whitley’s Gourmet Food

 

“Gourmet Online”

 

 

Table of Contents

  1. Document Purpose_ 3
  2. Project Background_ 3
  3. OBJECTIVES ..........................................................................................................4
  4. Value Statement_ 5
  5. Stakeholders_ 7

Table 1: Specialty Food Association Executives and Staff 7

  1. Success Criteria_ 7
  2. Constraints_ 8
  3. Scope_ 10
  4. Work Breakdown Structure_ 11

Figure 1: Work Breakdown Structure for Gourmet Online. 11

  1. Recommendation(s) and Approvals_ 12

References_ 13


 

1.        Document Purpose      The aim of this project plain entails presenting detailed parameters or structures of the “Gourmet-Online” project for acknowledgment by executive team and projects sponsor. The project is in its pre-planning stage thus the charter focuses on serving as the blueprint and an ideal project report compiled for the stage. Once parameters of this project have been analysed, approved, or acknowledged by the concerned authorities, the execution phase of the project will then commence.

 

2.        Project Background

            The Whtiley’ Gourmet Food was founded in the year 1989 in Sydney as a small scale retail food store. Beginning the year 1991, the enterprise managed to branch out its business into a mail-order epicure food company for the purpose of ensuring that they have had the potential of serving those consumers who were unable to access retail store. As the business continued to grow, the company was established as a franchise in the year 2002. Potential customers were also offered financial support by the company together with high quality and visibility marketing program. By the end of the year 2015, the company had managed open about 150 other branches throughout Australia as well as a company headquarter in Port Macquarie, New South Wales.

            The company has grown its markets to expansive niches apart from being an authentic retail outlet. It is a successful business based on mail-order operations. Whitley’s Gourmet Food Online stores are not physically available for every customer who is located in different parts of the globe. Establishing a mail-order business was the best solution for the company to reach all its customers. Online business offers great opportunities for business growth thus the company will increase customer outreach through this ambitious plan (Kerzner, 2013). The company has now strategized afresh through its cable management to enter the innovation with a clean and revised plan.

            The new project proposal will also evaluate the existing franchise of the company and incorporate some of the infrastructures to the new system. The company’s “Gourmet Online” involves the establishment of an online system through which the business can have the capability of delivering food to multiple consumers with the ease of placing their orders from their area of comfort and obtain quick delivery. The organization also has a support group, who are responsible for activities such as management of accounting system, new franchise selection, recruitment of new staff members, and management of IT related activities, inventory management, so on. All these activities ought to be incorporated with the new system to be developed to enhance efficient operations.   

 

Objectives

Through this proposal, the Gourmet Online" Project Charter focuses and targets to accomplish the following:

  1. Improve customer business for both B2B and B2C.
  2. Improvement of staff productivity, pull and win more than 25% of customers this year as well as enhancing customer retention and satisfaction
  • Promote and ensure exclusive online business for the company and bring in new franchises that will total to around 25.
  1. Develop more efficient and transparent order entry, inquiry, and account process of payment that will provide cost-saving benefits.
  2. Improve management of the warehouse, inventory, and supplier processes that will result to cost savings.

 

3.        Value Statement

Gourmet Online guarantees a faster time to market, increased sales, reduced operational costs, improved customer retention levels, and improved data-keeping and tracking which promotes decision making and accountability.

            Areas of impact

Financial- through the introduction of the new project, customer service will encounter huge improvement coupled with increase in customer base. Such a scenario will make the company to carry out its day-to-day operating activities and the increase in its financial base.

Customer-the establishment of the innovative “Gourmet Online” will assist in increasing the activities of the organization as well as customer base

Strategic- this new project will have the potential of improving the strategic relationship with more and more franchise or business owners as well as their base

Social- the project will have the potential of improving the organization’s social status as well as assist in fostering its operational standards

Operational – with this new project, employment of new business owners, financial bookkeeping system, and the development of new shop will definitely become more and easier than now

            Value of the project

Faster –the newly anticipated system is perceived to be having the potential of providing easy access to numerous potential customers simultaneously and aid in quick booking or accounting food items so as to eliminate long queues.

Better- through the incorporation of the back office features, this project will aid in the provision of better customer services through easy ordering and payment of the food items selected

Do more-the launching of this new project will assist the company in expanding through increasing its daily activities so as to generate more revenue

            Project metrics with its associated time frame

Replacement of the current supplier and inventory management system as well as advanced automated repeat

Starting 01/08/2020 onwards

Opening of about 25 new retail stores once the Gourmet Online project have been implemented

By 31/12/2020

75% increase in customer base or the volume of customers

31/12/2020 onwards

Improvement of the company’s operating system and the provision of updated food prices so as to foster 100% retention of the existing customers

01/08/2020 onwards

Implementing the provision of 24x7 services throughout the year

From 01/08/2020 onwards

Doubling the rate of transaction from the existing transaction rate

By 31/12/2020

 

            The Whitley’s Gourmet Online project can only be considered successful in case the customers will have the potential of logging-in in the newly proposed system starting 01/08/2020 onwards as well as have the ability of availing all the facilities it is designed for. Furthermore, increase in the volume of potential customers will be proclaimed to be fruitful in case it will be doubled by 75% from the existing daily transaction rate by the end of the year 2020 and onwards. The company’s rate of success can be realized in case a 24x7 customer service provision will start on 01/08/2020 onwards.

 

4.        Stakeholders

Table 1: Specialty Food Association Executives and Staff

 

Name

Stake Holder Position

Department

Elizabeth Alexander

Chief Operating Officer

Whitley’s Gourmet Food

Bill Lynch

Interim President

Whitley’s Gourmet Food

 

 

Irene Math

 

Senior Vice President

 

Finance & Strategy and Treasurer

Jill Campbell

 

Vice President

Marketing

Lisa Gauchey

 

Vice President

 

Human Resources

Ron Tanner

 

Vice President

 

Philanthropy, Gov't & Industry Rel. Officer

 

Mark Caporelli

 

Vice President

 

Technology & Innovation

 

Leo Squatrito

 

Vice President

 

Member Development & Outreach

 

Please read the appropriate section of the case study as you present incorrect information.

 

Who is the Specialty Food Association?

 

 

5.        Success Criteria

Given that the project is implemented and gets running by 2020, it is expected that by the year 2021, the Whitley’s Gourmet Food will have around 25 new franchises stores. At the kick of the project in 2020, there is a predicted 37% rise in the total number of consumers before the end of 2020 (Mark, & Lurie, 2018). Additionally, there will be a 77% growth in the total number of consumers towards the end of 2021.

            On the other hand, the use of this new system will make the company to successful because customers will have the potential of logging-in in the newly proposed system starting 01/08/2020 onwards. At least all the facilities for its establishment will also be easily availed and accessed by each customer and its associated retail branches. Furthermore, increase in the volume of potential customers will be encountered because the use of this software will make its transaction rate to be doubled by 75% from the existing daily transaction rate by the end of the year 2020 and onwards. The company’s rate of success can be realized in case a 24x7 customer service provision will start on 01/08/2020 onwards.

            Once the project has been launched, the company will have the opportunity of carrying out its daily activities easily and faster so as to increase customer satisfaction. In return, customer retention will increase coupled with the increase in the economies of scale of the company. In the process of improving the strategic relationship of the company, using this new software will improve its social status through enhancing operational standards (Mark & Lurie, 2018). As compared to the existing software, the use of such innovative software will quicken employment of new business owners, financial bookkeeping system, and the development of new shops.

  1. Constraints

            The proposed Whitley’s Gourmet Food Gourmet Online will highly depend on the data of the existing system. The greatest challenge of relying on and using this data for the new system to be able to actualize is that the earlier mechanisms of handling data are poor and dubious. The integration between the two systems will be a serious problem and this might take time and even result in extra costs. The Gourmet Online system will call for workforce training to keep them updated on its use. Some of the staff members might tend to be reluctant to embrace the change and remain glued to the odd system. The new system might disadvantage the less flexible individuals resulting in performance drop concerning the sales of goods and customer satisfaction due to the lack of first-hand digital skills. The rollover for the Gourmet Online will cost the Whitley’s Gourmet foods some money in design, development, testing, and implementation which will add up to the company's expenses. Increased expenses will have a negative implication on the profits of the company.

            Additionally, Testing and implementation of the project which uses the waterfall method will be started in phases thus it will take time before everything migrates to online (Bassil, 2012). The 2020 success criteria might remain to be a written text over the implementation challenges turning it to a 2021 or 2022 project. At some point, new workers will be required who can blend well with the technology to produce desirable results. The fears for the failure of the system to deliver the best results despite heavily investing the Whitley’s Gourmet foods’ resources might be a stumbling block for the actualization of the project. IT world is rapidly changing and advancing thus it might end becoming a short-lived achievement for the company only to be forced to get back to the drawing table and come up with a new system.  Some sales teams have established groups and mechanisms in which they reach out to their customers since the new project focuses on reaching those customers in a better, convenient and reliable manner within a short time, the sales team might feel threatened by possible resize of the employees resulting to job losses. All these fears will bring in a lack of motivation and poor performance or undeserved opposition.

            The constraints of the Whitley’s “Gourmet Online” project include;

  1. Project completion by 12/12/2021
  2. Management of the budgeted amount of $ 8 million
  3. the makeup of the project team has seven full time workers and two part-time workers as follows;
  4. One full-time project manager
  5. Two full-time business analysts
  6. Two full-time hardware engineers
  7. One full-time security engineer
  8. One full-time network engineer
  9. One part-time accountant
  10. One part-time vendor relationship manager

 

7. Scope      As much as business requirements are concerned, the Whitley’s “Gourmet Online” facilities will have to be developed from scratch. Existing hardware, software, process, and so on will be incorporate into the new project. The whole system will have to be made as simple as possible so as to ensure that customer have not encountered difficulties in using it. Enhancing or updating of the facilities of the system will have to be undertaken quickly by the company’s food staff. Furthermore, it will be vital to ensure that the system is secure coupled with the implementation secured online payment.

     As much as technical requirements are concerned, information technology (IT) architecture will have to be developed. Furthermore, all the new network and hardware infrastructure as well as other associated security solutions will be accessed and purchased based on the request for project proposal processes. After the innovation system has been developed, it must be tested and appraised. It is anticipated that such a system will increase the customer base by 75%.      In order to ensure that the system is used efficiently, all the staff members must be trained on how to run it. That will be coupled with the need of ensuring that the “Gourmet Online” is operated 24 hours each day and 7 days a week. Conversely, all the operations of the business must be provided through the new Whitley’s “Gourmet Online” facilities for instance client order inquiries, customer payments, store locators, product enquiries, and so on. All the 150 food stores should have an easy access to the newly established system. The back office system applications will also be integrated with the new “Gourmet Online” system so as to migrate the existing business data with it.

 

 

 

 

             8.    Work Breakdown Structure

Figure 1: Work Breakdown Structure for Gourmet Online

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

9. Recommendation(s) and Approvals

            Recommendations

            Every great business innovation is driven by passion and strong interests in the change of the status quo to reach new levels. The fact that this project is a re-entry into a previous failed project; it should be approached with meekness and care to avoid the repeat of the previous mistakes. For the success of the project, there should be teamwork and warm relationship based on mutual understanding between the Whitley's Gourmet Food and the providers of the Software and developers of the new system named Elite Solutions.

             Each side should appoint two members to oversee the whole process and resolve any drawbacks even before they show up. In the “Gourmet's Online” system actualization, the complete Software Development Cycle ought to be followed to the letter and support for 3 months offered (Meredith, Shafer, & Mantel, 2017). Weekly progress reports should be handed to the CIO and copied to the CEO for transparency and efficiency.

 Approval (s)

The Whitley's Gourmet Foods Board Management, CEO, and CIO are the stakeholders whom the project charter is subject to their approval. The project charter will be composed of a fully detailed project report upon the approval. All the tasks to be done, duties of each project team, and time for completion of each task will be detailed within the project charter. Furthermore, how each activity will be financed using the donors funds, the challenges which might be encountered once the project has been launched will also be taken into consideration. After that, a request for project proposal (RFP) will be sent to the company’s Board Management, CEO, and CIO for approval of the project charter

 

 

 

References

Bassil, Y. (2012). A simulation model for the waterfall software development life cycle. arXiv preprint arXiv:1205.6904.

Kerzner, H. (2013). Project management: a systems approach to planning, scheduling,      and controlling. Retrieved from https://books.google.co.in/books?hl=en&lr=&id=QgQQC5qRtzgC&oi=fnd&pg=PT18&dq=constraints+in+project+management&ots=C0xFhrJ-NN&sig=Dpn6e2tysZI9h1N6o6wuL2gzWCM

Mark, S., & Lurie, Y. (2018). Customized project charter for computational scientific       software products. Journal of Computational Methods in Sciences and Engineering, 18(1), 165-176.

Meredith, J. R., Shafer, S. M., & Mantel Jr, S. J. (2017). Project Management: A   Strategic Managerial Approach. John Wiley & Sons.

2553 Words  9 Pages
Get in Touch

If you have any questions or suggestions, please feel free to inform us and we will gladly take care of it.

Email us at support@edudorm.com Discounts

LOGIN
Busy loading action
  Working. Please Wait...