Nike

 Mission

The mission for Nike Inc. involves providing inspiration and innovation to any athlete around the world, with an emphasis that anybody having a body is an athlete (Nike Inc., n.d). This mission is a representation of the strategic goal of the company that is founded on inspiration, innovation and any athlete globally.  The products offered by the company include sports apparel, equipment and shoes with the intended market being all individuals engaging in athletics in the world (Nike Inc., n.d). The innovation applied in the making of these products and which continuously use new technologies sets them apart from those produced by competitors.  Such innovation aims at people’s adopting a winning mindset, through inspiration.

Customers

The customers for Nike Inc. include all the people in the world, since the products are designed in such a way that they attract the and even satisfy various market segments around the world.  The internal customers for the company include the various retailers with which it operates a direct-to-customer selling. This includes about 930 e-commerce websites and retail stores in over 25 markets in the world.  The firm external customers involve a direct-to-consumer selling of various products in form of Nike, Hurley and Jordan brands. The firm has various key customers across the United Kingdome and United States, and other two in Israel and Taiwan each (Nike Inc., n.d). They form an important part of Nike’s market.

My value to Nike, Inc

My contribution to Nike is informed by the fact that the firms pays me and expected returns since as an employee, I am considered an investment. Hence, the more I contribute to the company, the more the management will continue this investment in future and mostly in a better way.  My actions at this company involve ensuring that the making of the products is in line with the required innovation so as to meet the needs of the customers around the world. The value of an employee in an organization should be positive, measureable and even powerful in terms of outcomes through their efforts and actions (Mahajan, 2016). My contribution to Nike Inc. in terms of performance in my designated tasks or duties can be measurable and positively enabling the firm produces high quality products that that can have an edge in a competitive environment.  My actions also involve marketing of the various clothing, shoes and even equipment needed by sports persons in their exercises and competitions. This also involves building relationships with customers by focusing on their needs so as to attract and retain them. Through this, I make myself worth the resource the firm uses to invest in my improvements. Hence, the company is able to provide innovative and inspiring products to customers all over the world.

Biblical Integration

The role of Christianity in this organization involves establish a business strategy that will lead the operations of the company towards having positive impacts in a world that is highly secularized. This involves setting a code of conduct that will uphold truthfulness and honesty while dealing with various stakeholders including suppliers, regulators and customers. This code of conduct is guided by the various Christian principles in various efforts aimed at achieving the mission of the Company. The role also involves developing a business that can blend entrepreneurship, business excellence and theological perspectives that are biblical. This ensures that profitability is not achieved at the expense of society welfare or environment.  

References

Nike Inc., (n.d).Bring inspiration and innovation to every athlete^* in the world. Retrieved from: https://about.nike.com/

Mahajan, G. (2016). Value creation: The definitive guide for business leaders. Los Angeles: SAGE.