Principles of Marketing
- Environment Assessment
Ford Motor Company Analysis
Social Factors
Ford motor company interacts with its customers, where it advocates for feedbacks through the social media, regarding the types of services the customers receive, the efficiency of its vehicles, and the challenges or issues affecting the vehicles (Saaty & Luis, 30).
In case the company produces low quality vehicles, then social factors will help in affecting the company’s performance. Most people will not buy Ford cars, because of bad reviews.
Demographic and Economic Issues
Ford has maintained its demographics, through employing people from different races equally. The company has also embraced gender equally, where all sexes are respected and employed in the company. When it comes to economic factors, the company has put measures in place to cushion it from any forms of economic issues (Saaty & Luis, 35).
A change in market mix and a slow economic growth of a country may affect the sales of Ford motor vehicles, hence impacting the performance of the company.
Legal and Competitive Factors
Legal factors put in place have enabled Ford to maintain the quality of its products, hence producing high quality vehicles, which makes it an advantage, over other companies. When it comes to competitive factors, Ford has been on the market for a long period of time, a factor which makes the company dominant over its competitors.
Strict laws may affect the quality of products which the company manufactures, a factor which may lead to the manufacture of low quality products (Saaty & Luis, 52). On the other hand, market mix may also affect the company’s competitive factors, since the company will not be viewed according to the number of years it has been operating, but on the quality of products it produces.
- Advertising and Segment
Time Magazine and Hoop Magazine
Time magazine is general magazine, which contains different parts, which target different individuals. It as kids section, politics section, economic section, and international new section. This consequently makes the magazine a general magazine (Time Magazine, n.p).
Hoop magazine is a basketball magazine, since it specializes on National Basketball Association (NBA). The magazine targets basketball fans, the youth in particular.
List of Advertisements
Adidas
Samsung Galaxy S8
KFC
T-Mobile
Always
Extra Gum
The type of segment strategy used in this magazines is consumer strategy, which is used to attract the attention of consumers through the ads on magazines (Time Magazine, n.p). Always advertisement looks inappropriate, because most magazine readers, particularly Time magazine’s, may not be concerned with pads. A company such as McDonalds’ should have been well fitted for the advertisement, due to the huge number of magazine readers who might be attracted to McDonalds’.
Work Cited
Saaty, Thomas L, and Luis G. Vargas. Decision Making with the Analytic Network Process [recurso Electrónico]: Economic, Political, Social and Technological Applications with Benefits, Opportunities, Costs and Risks. , n.d.. Internet resource.
Time Magazine: Retrieved from: http://time.com/
Hoop Magazine: Retrieved from: http://hoop.nba.com/magazine/nba-finals-2017/
