Coffee Shop Business Plan

Executive Summary And Company Overview

Modern cultural  coffee shop  holds the determination  of becoming an actual  daily  persons addicts, a location to  dream  greater  as  one attempts to  run  from the  daily  discomforts and a place  to  chat with  friends,  read magazines, books  or  surf, all just in  one shop. With  the growing  necessity  of  gourmet  coffee that  is  characterized  by  high quality  as well as services  the  culture  of Modern  coffee bar will develop its  closeness to the  a local  centre  with  a higher populace.

The demand for quality relations with consumers requires the utilization of qualified and motivated employees (Valentine, Mathis & Jackson, 2013).  The  culture of the Modern coffee bar  will offer  much autonomy  and  motivation  to  the staffs to ensure  that they highly  connected to  work  in achieving the core goal of the organization.  Human resource in the case will be a primary priority with a clear employment structure and well targeted benefits for all employees.  50 percent of the starting capital will be acquired from a bank loan while the rest will be contributed by owners. The company will strive to sustain a 20 percent gross profit within the first two years in operation.

Objectives

1. To turn into the newest and best coffee bar
2. Generate profits from the first month of operation
3. Maintain a 20 percent profit margin

Major Success

1. Employees training as well as development that will ensure quality services
2. Create a free culture to create employees autonomy as a form of motivating them
3. A bar design that will increase efficiency, speed and attract more consumers
4. Utilize strong marketing approaches to build stronger grounds for consumer’s loyalty

      Mission          

      The modern coffee bar  will create  unique efforts  that are  aimed at  creating a favorable  surrounding for  all  employees  and  enjoyable to consumers. Profit will be invested in the creation of employee’s satisfaction for quality returns.

            Products

            Modern coffee bar will provide its consumers with the best tasting beverages of coffee in the location. This will  be accomplished  via the utilization  of  quality  ingredients and  quality  preparations by  the trained  personnel’s.  Espresso drinks will also be enlisted along tea, brewed coffee, salads, sandwiches, pastries and coffee beans for those wishing to prepare coffee from home.

            Market Analysis

            The United States coffee market has demonstrated drastic development with the increasing coffee demand (Musso & Druica, 2014).  This will  therefore, favor the corporation  while  striving  to attract  consumers by offering a conducive  relaxing surrounding as well as quality and tastier coffee which will be targeted  at reaching students and working class  individuals. Competition will mainly be achieved from café Roma and Starbucks.

            Summary

            The primary  rationale  for consumers  to  become loyal to a particular  coffee bar lies  behind  quality  taste, quick and efficient services,  favorable atmosphere and  highly motivated  employees (Musso & Druica, 2014).  The pricing of the coffee from the Modern bar will be structured competitively. The corporation believes that offering coffee that is characterized by great services and motivated employees will build a wider and loyal consumer base.

 

 

 

 

 

References

Musso, F., & Druica, E. (2014). Handbook of research on retailer-consumer relationship development.

Valentine, S., Mathis, R. L., & Jackson, J. H. (2013). Human resource management. Cengage Learning.