Questions and Topics We Can Help You To Answer:
Paper Instructions:
Part 1: Find an example of a sales/marketing message formatted as an email (feel free to check your spam/promotions filters in your email for example). Analyze the persuasive qualities of the sales/marketing message and post your response. In particular, how well does the message match up with A.I.D.A. (attention, interest, desire, action) that the book discusses (p. 230-6)? Be sure to include a link to the company that sent the sales/marketing message or include a screenshot (put this in first since it could wipe out existing text in the thread).
Part 2: Find a company/product (appropriate for classroom use, not your own) and create a sample sales/marketing message. Kickstarter might offer some interesting options. You will need to use electronic (e-mail) for your persuasive message. As a reply to your initial post, include a brief explanation of your message and attach your sample sales/marketing message to the thread. Feel free to include visuals as appropriate.