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Based on the current state of affairs with the pandemic of COVID19, I challenge you to complete a brief marketing contingency plan. This situation provides an unparalleled opportunity to practice real-world situations and practices. The World Health Organ

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Paper Instructions:

INTRODUCTION

Based on the current state of affairs with the pandemic of COVID19, I challenge you to complete a brief marketing contingency plan. This situation provides an unparalleled opportunity to practice real-world situations and practices. The World Health Organization (WHO) declared the outbreak a global health emergency and the current situation is a cause for concern - for individuals and organizations. You are challenged to think critically on how organizations function under such circumstances or times of crises.

INSTRUCTIONS.
1. Review all attachments. These attachments will provide you interview studies, tables, and information needed to write your paper.

2. Write a formal paper at least 10 pages but no more than 15, formatted per APA guidelines, and provide the following:

a). a title page

b). an opening paragraph with a thesis statement that is analytical in nature encompassing a forward-thinking view, i.e., recommendation, related to what the team learned from their analysis of the data

c). a description of the topic covered by the team with citation to appropriate sources

d) a brief synopsis of the research process undertaken by the team members including the interview questions

e). a detailed analysis of the data focusing three points of interest a) what patterns emerged in the responses., were there common or repetitive themes? b) what differences emerged in the response, i.e., were there notable anomalies? c) how does the data compare to the course materials, i.e., what similarities or differences can be found?

f) a detailed explanation of what the team members learned from the data that make use of sources besides the textbook for support (note the connection to the thesis statement requirement)

g). the three recommendations of how this new knowledge can be applied identified in the presentation but selects and justifies one recommendation as the primary business application (note the connection to the thesis statement requirement)

e). a conclusion

f). an APA formatted reference page
One of those references must include
Neck, C. P., Houghton, J. D., & Murray, E. L. (2017). Organizational behavior: A critical-thinking approach. Thousand Oaks, CA: Sage.

357 Words  1 Pages
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