contrasts two basic types of negotiation - Distributive (win-lose) and Integrative (win-win)

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"Getting to Yes" contrasts two basic types of negotiation - Distributive (win-lose) and Integrative (win-win). Given that as a basic approach, can you recall a negotiation you have done with one or the other style? There's a saying to "never do business with friends or family." In a way, win-win is an attempt to be "friendly" with the person/group you are trying to negotiate with in a specific context. Is that wise? 

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